DeSoto ISD Marketing Campaign Brief

DeSoto ISD Marketing Campaign Brief

The DeSoto ISD Communications & Marketing team is available to assist in the creation of various marketing campaigns that seek to help the district reach its goals. To identify the appropriate measures to begin the campaign, please complete the information below.
Contact Name *

First Name Last Name
Email *
example@example.com
Phone Number *

Area Code Phone Number
Project Information
Project Title
Ex. STEM Academy Enrollment
Project Goal
Ex. We want to increase our enrollment numbers by 20%.
Tarent Audience
Ex. Parents 0f 6th-8th grade students that are residents of DeSoto, Glenn Heights, etc.
Budget
Ex. $500 for social media, $5000 for radio, $1000 for billboard.
Competitors
Ex. Cedar Hill, Duncanville and Lancaster have similar programs.
Proof Points
Ex. We offer free stethoscopes to each student or we waive exam fees, etc.
Parameters for Engagement
Ex. Application fee is $35, Must submit application at DeSotoISD.org/Stem, etc.
Timeline

I want to promote the STEM academy between Jan. 1 to Mar. 1.
Campaign start date

Month Day Year
Date
Campaign end date

Month Day Year
Date
Marketing Materials

Ex. I want to have a website landing page, social media graphics. a video, and radio ads.
Select the materials that will be used

Brochure Website Social Media Online Ads Banners and Signage Radio/TV Mailer
Project Manager Information
Project Manager Name

First Name Last Name
Date Prepared

Month Day Year
Date
Should be Empty:

Project Information