The Collective Creative Brief

The Collective Creative Brief

Completed document to be provided by Wasserman Internal to guide Wasserman's strategic approach, creative concepting and final deliverables within WSO + The Collective.
Who Is The Client?
Project?
ex: Sonia citron recruiting deck
Type?
Deadline?
Background
This is where you set the scene: Where’s the brief coming from? What’s going on at the business right now that made this brief materialize? A brief overview of what’s going on please. If you’re referencing a previous piece of work here, then provide a live link to where it can be viewed by the team.
Starting Thoughts?
This is your time to be creative if you want to be – let us know if there is any direction or style you or your client would like us to consider.Let us know if there are other campaigns that you’ve seen in this space that you think were really good or bad.
Who Is This For?
Who are we looking to engage with this work? Tell us a little bit about this audience; key demographics and any relevant insights.
Description of the "Ask"
What do you need? Give us the who, what, when, why, and where. Put all details that you can think of here.
Who All Need To Be Involved and What Are We Trying to Achieve?
What Is The Ultimate Task?
This is the big picture final deliverable, for example: develop an activation concept for AT&T Cowboys Stadium that drives participation and showcases AT&T’s technology offering. The key here is to try and be as specific as possible with your direction.
Mandatories?
Are there any mandatories that we must include? Restrictions to be aware of?Include here any mandatory legal information or restrictions, creative/style guidelines, etc.
Watch Outs?
Does the client have any pet peeves? Does the brand have any no-go areas? For example: client had a bad experience creating an app recently. Or the brand doesn’t like to talk about its heritage, and prefers to always look forward, etc.
Design Style?
Timing and Budget?
Anything Else?
Should be Empty: