Optimizing your Business Facebook Page for Beginners
In this step-by-step workshop solopreneurs and entrepreneurs will be guided through the steps required to set up and optimize their business Facebook page. Participants will walk away from this open-forum style workshop with a fully completed, optimized Facebook page to use in their digital marketing strategy.
This workshop is designed with the startup entrepreneur in mind, but is also relevant to established businesses who have secured their business page, but not fully completed/optimized it to its potential.
PREREQUISITES:
The target of this workshop is entrepreneurs and professionals who have created Facebook business pages, but are seeking an introductory lesson on how to complete, optimize and adjust settings of their business page.
Some of the topics covered in this class are as follows:
-Why it Facebook Marketing Is Essential
-Keys to Facebook Marketing Success
-Resources & Tools for Creating Content
-Basic Facebook How To’s
-Reaching Your Target Audience
-Integrating with Other Digital Marketing Tools
PRESENTER: Kaycee McCoy of Create/Captivate Digital Marketing has over a decade of creative marketing, consulting, and public speaking experience as well as an Inbound Marketing Certification from Hubspot. The Create/Captivate team consists of military spouse creatives that work virtually to provide clients with strategic, creative services including social media management, ghost blogging, community event photography, graphic design, WordPress websites, public relations, copy writing as well as consulting and training. The Create/Captivate approach to growing a brand’s exposure is centered around the concept of building community. Leveraging technology such as social media, and blogging, they focus on establishing clients as community experts in the digital world; resulting in increased brand trustworthiness and customer loyalty. As a public speaker, with a dynamic, cheerful personality, Kaycee’s engaging presentations leave her audience feeling informed and enthused. She has provided hundreds of presentations to military spouses and community members over her career, and enjoys engaging the business community with her social media and branding workshops.