Requesting Marketing (Internal and External) 

The deadline to submit for events in 2020 is Friday, December 20, 2019. All events that are submitted after the deadline must adhere to the following timeline submissions and will not be guaranteed specific marketing promotion. 

All submissions must be submitted via online form to marketing by Friday, 12 noon a minimum of 12 weeks prior to the event date and 8 weeks prior to marketing promotion start/date project delivery date. For high priority events, a lead time of 4-6 months is preferred. 

NOTE: Confirming a date is open for an event does not ensure that there is also adequate time for marketing or promotion of your event. As a rule of thumb, if you desire internal marketing for your event you should reserve a date and submit your marketing request at least 8 weeks (2 months) out. If you desire external marketing for your event you should reserve a date and submit your marketing request at least 12 weeks (3 months) out.

Due to scheduled sponsorships and conferences for 2020, we must prioritize communications. The answers to these questions will help determine the priority level of each marketing request, and therefore, the available communication channel for each. 

Alignment with Big Nerd Ranch Mission/vision/goals// Will this event or sponsorship helup us accomplish our mission, vision or business goals for 2020?

Size of Audience What % of Big Nerd Ranch target audience relevant to? How many people can be involved?

Lead Generation - Will this event/sponsorship bring in new leads for our sales team, or potential client partnerships?

Community Impact - Will this event impact our outside community?

Timing - Is this the right season to be promoting for this event/sponsorship?

Is this request from one of our clients? Is this something requested directly from one of our clients or partners our engineers normally work with?

The following tiers have been identified to help you answer you choose which category your event may be. 

Submitting a marketing request will ensure that your event/sponsorship will be considered but not guaranteed, for marketing promotion via the following channels: 

• Internal Marketing:
  
  • Social Media
  • Email Marketing 
  • NerdNet 2.0 & Slack (for office Reminders) 
  • Other

• External Marketing
  • Website 
  • Online Advertising (Social and PPC) 
  • Public Relations
  • Banner Ads
  • Other 

Urgent Requests

We understand that there may be urgent, last-minute requests that are truly necessary. However, these should be the exception rather than the rule. In order to ensure that these remain an exception, we will provide one "grace" voucher per year. Redeeming a grace voucher means that the marketing department will provide you with a creative solution to accomplish your request within a shorter time frame. By redeeming a "Grace Voucher" you are agreeing to: 

• Clearly identify wants vs needs
• Help in any way you can in completing the tasks
• Offer more grace than usual if you see mistakes or lower quality than you've come to expect 
• Support the marketing team by providing encouragement and reminding us of the real and eternal impact of this event. 

Please email marketing@bignerdranch.com if you have any questions. Or slack us through SMarketing.