ACA Test Prep: Project Planning

ACA Test Prep: Project Planning
Name

First NameLast Name
Adobe Photoshop Domain 1
Setting Project Requirements

READ and Answer

What is a Project plan?
Before a designer begins work in Photoshop they will first have produced a Project Plan. A project plan is very similar to a project proposal, it details what resources are available to the team and how they will be used as well as which member of the team is responsible for each task that needs to be complete.

Designer responsibilities
Throughout the completion of a project it is important that each designer keeps a record of their expenses and time that they have spent on the project. Most artists work on a freelance basis, meaning that they charge their client per hour, the client would also be expected to pick up the cost of any expenses incurred. Accurate notes after client meetings is also important as these will explain what the client wants and also acts as a reference to prove who agreed to complete each task.

During the initial design stage the designers will be responsible for providing sketches of what they anticipate the final piece to look like. This can then form the basis of discussions with the client. A specification and scope will also be produced by the designers, this will detail what the designers believe they have been asked to do and list what they hope to achieve by the end of the project.

Client responsibilities
The client is responsible for identifying the demographics of the product being designed. Demographics are the common factors that a target audience will have, this can include looking at their age range, interests, occupation, and gender.

It is also the responsibility of the client to identify the goals of the project. Project goals could include increasing sales for a particular product by creating a new advertisement or achieving a well-edited image for a specific purpose.
Vocabulary to Know:

TARGET AUDIENCE: People who will be using the content of your design project

INTELLECTUAL PROPERTY refers to creations of the mind and may include copyrights, trademarks, patents, and trade secrets.

COPYRIGHT: A category of intellectual property. The exclusive, legal right of a person to reproduce, publish, and sell one's own literary, musical, or artistic creations.

COPYRIGHT attaches to a work as soon as it is created.

DERIVATIVE WORK: A work based on an existing work.

Distribution of copies of a work to the public by sale or other transfer of ownership is referred to as PUBLICATION.

FAIR USE: Permits certain limited use of a copyright for educational, teaching, quoting, review, parody.

PROJECT SCOPE: A way to verify you have met specifications of a project. How long a project should take.

MOCK-UP - COMP.: A prototype or design of the layout. Presented to client on paper or Photoshop.

DELIVERABLES: The items used to show design concepts or progress of a project.

SCOPE CREEP: Changes in requirements of projects during construction; a problem that can arise during development.

METADATA: This information travels with a Photoshop file, wherever it may go. To add metadata to a Photoshop image: Click File>File Info
Responses:
1. (20 pts.) Why is it important for a designer to produce a specification and scope for each project they undertake?
2. (20 pts.) As well as the specification and scope what else is the designer responsible for completing?
3. (60 pts.) Look at the logo above. What can you say about the demographics of the product?
4. (60 pts.) Look at the logo above. What can you say about the demographics of the product?
5. (30 pts.) Which of the following is the DESIGNERS responsibility?

Producing designsDeciding on productsdemographicsKeeping a record of expenses and time spent on a projectSetting project goalsMaking detailed notes after each meeting
6.(30 pts.) Which of the following is the CLIENTS responsibility?

Producing designsDeciding on productsdemographicsKeeping a record of expenses and time spent on a projectSetting project goalsMaking detailed notes after each meeting
TASK
You are the managing director of a drinks manufacturer. You are about to launch a new range of drinks but you are in need of a logo. Decide on your own target audience for the new drinks and write a project plan to explain to the designers in your organization.
7.(80 pts.) Write a project plan LIST to explain the deliverables to the designers in your organization. List the: deliverables, target audience, demographics, resources.
Should be Empty: