If you are visiting this site, you are more than likely familiar with the term Search Engine Optimization also known as SEO. Did you know that you can actually over-optimize your website or blog which can get you penalized by the search engine?

Here are the Most Common Forms of Search Engine Over-Optimization:

• Repeating the keyword or keyword phrase over and over without using related keywords, removing the natural flow of the article… this will increase your keyword density to the point of keyword stuffing, and possibly bring out the red flag.
• Over-emphasizing your article by using the bold or italic text modifiers repeatedly.
• Getting inbound links by purchasing links or exchanging links from low quality sources.
• Gaining backlinks by leaving comments on other blog or forums using the same anchor text over and over again… you can optimize your anchor text for greater rankings.

Using these tactics may increase your organic rankings in the short term, but after a time the search-engine spider will flag your website for over-optimization, which will bring out the human editor to review your site.

If the editor finds that the website owner is trying to manipulate the search-engines by over optimizing, a website penalty can be given losing its rankings and traffic from the search engine.

Here is a Quick Summary of Good, Standard Practices of Optimization:
Having unique and useful content with proper keyword density… having the unique content is one of the factors that the latest Google algorithm change is shooting for.

Optimizing your articles to include your main keyword or keyword phrase in your title tag and description tag, which should also be unique for each page.
Having your keywords in heading tags, the beginning and end of your article, plus sprinkling a few variations of your keyword throughout your content where it looks natural and makes sense, is a bonus.
Having your free call recorder app optimized in your URL; For Bloggers that means your permalinks should be based on your keyword or keyword phrase, and not a bunch of numbers.

Keeping your site from being linked too deep, with too many folders… your articles/videos should also be interlinked for related content… this is called flattening site architecture.
Having relevant, high-quality inbound links, and only linking outbound to related sites of higher ranking if possible, is a big plus.
Following the basic guidelines of search engine optimization can get you a decent amount of organic search engine traffic. Those that are not careful, and become greedy may start to over-optimize their website which might get your site penalized.