Thank you for your interest in applying to the Applying Behavioral Insights Workshop!
This is a 3-hour workshop that focuses on understanding behavioral science behind decision making and learning how to make improvements that are easily adaptable. This workshop will take a deep dive at redesigning specific communications you use so you can get the responses that you want.
Based on the UK's Behavioral Insights Team's EAST framework, this workshop will teach simple principles to influence customer behavior - for example, to change the message accompanying a bill to increase timely payment of a tax or personalize a text message to increase attendance at a job fair. Trainees will leave the workshop with a draft redesigned communication ready to implement.
After the workshop, you'll have the chance to apply for assistance from DataSF to analyze results of communication changes. More information will be provided at the workshop.
Workshop: Date to be announced