How do I compare?

Thank you for taking the time to help us identify proper Event business scale measurements tools.
The objective is to compare the perception of size with the actual size. We intend to develop a measuring tool that will compare your event business size to the actual North American industry.

The main question is How do you compare to the Event business industry?.

All data collected will remain anonymous. This will take you 7 to 10 minutes max. Please join us on Wednesday, March 11th at TSE/Catersource 2020 in Vegas for the presentation of the results and their interpretation in a fun interactive session. Now let’s do this!
Please scale from 1 to 10 the importance of these information for a good measurement of an event business* size:

*For this study, we define an event business as : A company managing or producing more than one aspect of a special event and hiring vendors such as (but not limited to): caterers, AV, decors, entertainment, venue, etc.

Annual gross revenue

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Number of full-time permanent employees

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Number of events produced per year

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Average size of event produced

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Largest single-event budget produced last year

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Number of years of existence (or in the business)

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Number of offices (different cities)

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Average gross profit % per event

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Average % of total net profit per year

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Number of international and national awards

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

The list of clients or type of event (size, notoriety, popularity)

	1	2	3	4	5	6	7	8	9	10

1 is Not that important, 10 is Extremely important

Let's get your opinion

Put your finger on the numbers!! If you are in USA or Canada, use your local currency (CAD$ or $USD). If you are from another country, please convert to $USD.
In your opinion, what is the average gross revenue an AVERAGE event business would have?
Above which level of annual gross revenue (in millions$) would you consider an event business to be a BIG event business?
Above which level of annual gross revenue (in millions$) would you consider an event business to be a HUGE event business?
In your opinion, how many employees an AVERAGE event business would have?
Above how many full-time permanent employees would you consider an event business to be a BIG event business?
Above how many full-time permanent employees would you consider an event business to be a HUGE event business?
In your opinion, what would be the average budget of an event an AVERAGE event business would produce?
Above what average event budget would you consider an Event business to be a BIG event business?
Above what average event budget would you consider an Event business to be a HUGE event business?
In your mind, what is the industry average GROSS profit on an event (or the % of event budget in hourly fees + administration)?
In your mind, what is the industry average yearly NET PROFIT of an event business?
In your mind, what is the most profitable core business in the event industry (place them in ascending order of profitability by dragging them up and down):

Thank you for taking the time to help us identify proper Event business scale measurements tools.