PODCASTING
Information for podcast startup
Name
First Name
Last Name
Email
example@example.com
Phone Number
-
Area Code
Phone Number
Podcast name and any ideas for look of icon.
There are few hard-and-fast rules for your podcast artwork, other than to ensure the cover is legible at very small sizes since most users will be browsing the podcast library on their mobile devices.
What is overarching goal?
It could be more than 1 - define.
Who is the target audience and why?
It could be more than 1 - define.
What are the topics – Possible episode topics. Guest interview ideas. Preferred tone of voice-content? Does this need to be approved content?
What is the overall tone of the show? What is the introduction like? (Is it dramatic, light, etc.?) What is the podcast format? (Is it interview-based, call-in, scripted, etc.?)What is the purpose!?
Podcast duration.
45 mins is a golden average.
Podcast frequency.
Ultimately, consistency will be key for yourpodcast format. Listeners and should know what to expect from each episode sothey can build a relationship with your show.
Timeline – "Wish for first broadcast start date?
10 -12 a season is a good start!
Platform choices for broadcast.
Soundcloud/Youtube/Spotify
Pilot Script - theme and summary (attach sperate full script)
Even episodes aren't completely scripted, a general outline or list of interview questions content changes, cues can be helpful for keeping the episode on track.
Brand storytelling - how will you tie this into the Medical School - Unic?
Starting a podcast is a great opportunity to weave a compelling narrative about Unic brand, and ultimately connect with potential students.Given the longer format of most podcast episodes, you’ll have ample time to get into the interesting backstory behind the selling points of the School and win students over.
Marketing plan for podcast to community / listeners – Ideas prior to launch date?
- example: Adding it to newsletters, send invite to listen to database of students or affiliations/entities. Posting frequently on social media. Creating a website for your podcast with an attached blog. Good enough for paid social media campaigns??
Positioning yourself as an expert - and involving other experts. What credentials can you use - or experiences - or titles. Also thoughts on guests.
How will you use future guests to bolster your theme and prestige of the School.
Who is officially responsible for the entire broadcast – The Producer and has responsibility or final cut / final say?
Preference Start
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Month
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Day
Year
Date
Preference End
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Month
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Day
Year
Date
Level / skill in operating existing equipment - user rating?
Operating Audio hardware and software.
User knowledge - equipment and software
1
2
3
4
5
Worst
Best
1 is Worst, 5 is Best
Anything else you want to add.
Attach files here. Limit 5mb.
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