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Find Your Branding Path
1
I know what my zone of genius is.
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No, I have no clue what I am great at 🤷🏻♀️
I have many things that I am good at but nothing special 🙇🏻♀️
I feel I don’t have the credentials that I need 🙅🏻♀️
I know what I am good at but I am nervous to get out there 🤦🏻♀️
Yes, I do know what my zone of genius is 🦸🏻♀️
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2
I am aware of my origin story (what was your journey to get to where you are).
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Where I am I exactly? 😜
Sort of, I have multiple stories that I am toying with but I am not sure which is my origin story 🤔
Sort of, I have one but it feels very unclear and fuzzy on how it applies 😋
Yes, I have an origin story but I don't use it enough 😇
Yes, the whole world knows my origin story— 🤩
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3
I have a clear vision for me and where I want to take my business.
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Nope, no clue 🙀
Sort of, but I keep changing my mind on what it is (🐿 syndrome)
Sort of, but I feel is too big for me to do 😬
Yes I have a good vision, but I could use some fine tuning 🧐
Yes, my vision is clear and I’m implementing this now 🥳
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4
I know what I want to be known for.
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Nope, no clue 🙀
Sort of, I have many different things and I can’t seem to choose one 👥👥👥
Sort of, I have an idea but its a bit fuzzy 👀
Yes, I know what I want to be known for but I don’t trust that is enough 😲
Yes, I know what I want to be known for and I am going after it! (WOOT!) ⚡️
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5
I feel like my products/services represents who I am truly am.
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I don’t have any products or services yet 👩🏻💻
Sort of, I have so many products and services I need get clearer on which truly represent me 🤓
Sort of, I have products and services, but I am not really into them because I create them to respond to the demand 😖
Yes I have products or services that are me, but I really want to discover which ones maximise my zone of genius
Yes, I feel they represent me and I know how to keep creating new ones! 🤩
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6
I feel good about my current brand, it represents me.
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I don’t really have a brand 🙈
Sort of, I have one but I do not feel it represents me 🤡
Sort of, I have one but I don’t feel good about it, it doesn’t support my current vision 🙃
Yes, it's a descent brand, it represents me but I want to take it up a notch 😎
Yes, I am so happy and excited and it totally is me! 👸🏻
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7
I feel like my products/services represents who I am truly am.
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I don’t have any products or services yet 🤔
Sort of, I have so many products and services I need get clearer on which truly represent me 🧐
Sort of, I have products and services, but I am not really into them because I create them to respond to the demand 😳
Yes I have products or services that are me, but I really want to discover which ones maximise my zone of genius 💪🏼
Yes, I feel they represent me and I know how to keep creating new ones! 😁
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8
I know what sets me apart in my niche.
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What niche? 🤷🏻♀️
Kind of, I know how I am unique but don’t really understand where I fit 🧐
Sort of, I have an idea but I am feel like I dont stand out 🦸🏻♀️
Yes, I know my unique value and niche, but trying to get to the next level 😎
Yes, I know my unique value and niche and I am exactly where I want to be 😁
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9
I know who my ideal client is and how to solve their needs.
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Nope, I need all the help I can get
Sort of, I know who my ideal client is but not quite sure how to solve their needs
Sort of, I am not quite clear on one type of client, I feel like I have many different types of clients
Yes, I know my ideal client and their needs, but I don’t know how to reach them
-Yes, I know who my ideal client is and I know how to reach them
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10
I have a signature process that separates me from others in my field.
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What is a signature process? LOL!
I have many different ideas that I could do, and I can’t seem to choose one
I have an idea, but its fuzzy
Yes, I have a signature process but I really want to fine tune it more
Yup, I am all good here (Rocking it!)
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11
I am clear about the problem that I am trying to solve in my industry.
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No, I have no clue
I have three or four problems I am trying to solve
I am sort of clear but its constantly changing
I am clear about the problem, but I am struggling to know how to solve it
I am clear about the problem and I am actively solving it
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12
I know what messages are important for my clients to hear.
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Nope, I have no clue what they want
Sort of, I keep switching between a bunch of ideas
Sort of, I have one message but it doesn’t seem to be landing
Yes, I have a crafted message that is working for some but not others
Yes, I have well articulated message that my clients respond well to
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13
I know what the best channels are to message and communicate with my clients.
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No, I have no clue where my clients hang out
Sort of, I am trying a few places but not sure which are the best yet
Sort of, I am trying one or two channels but they are not getting the results I want
Yes, I know which channels to use but I am ready to expand to new channels
Yes, I know the best channels and they are working!
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14
I know what my client journey is.
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What the hey is a client journey?
Sort of, I have many client journeys as I have many different clients
Sort of, I have mapped it out but I don’t really follow it
Yes, I have pretty good client journey but I know I need to tweak it
Yes, I know what my client journey is for all my types of clients.
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15
All my products support my client’s journey from initial discovery to brand ambassador.
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No, I don’t even have products or services.
Sort of, I am not sure if my products provide a clear path for my clients
Sort of, I am not sure that my products and services are well connected to one another.
Yes, I have clear path but I would like to fine tune it.
Yes, baby I am rocking it!
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16
My core message perfectly represents who I am and how I want others to see me.
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No, my messages are not me and not resonating with my ideal client
Sort of, it represents who I am but it is not bringing my ideal client
Sort of, I am getting good clients but if I am honest my message doesn’t really represent me
Yes, my message represents me, has brought me ideal clients, but I am ready to go bigger!
Yes my message represents me, I love my clients and I am working at the level I always dreamed of!
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17
My origin story comes across in my entire brand.
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No I don’t have one
Sort of, it shows up in some places but not my entire brand
Sort of, it is in my entire brand but its not really strengthening the brand
Yes, I have a clear origin story across my brand but its not have a creative direction that makes me unforgettable
Yes, pretty much everyone knows what my brand represents and what my story is.
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18
I feel confident with level of visibiliy on my brand
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No, I am still hiding under a blanket
Sort of, I am consistent but I don't feel like I am being myself
Sort of, I do show up but I am not consistent
Yes, I feel like I show up like myself and I am consistent but I am ready to expand my visibility to reach my bigger vision
Yes, I am the visibility Queen
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19
I know the different type of topics to share based on my core message
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No, I am not sure what topics are really relevant for my brand to support my core message.
Sort of, I know what topics I am passionate about but I don't see the connection between them and my core message.
Sort of, I have topics that I share that support my core message but they don't light me up.
Yes, the topics I share are aligned but now I ready to refine my core message to support my upgraded vision
Yes, I know what topics relate to my core message and I am playing at the level I always wanted to play.
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20
Your Branding Path
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