Open to: All MNOs and MVNOs operating in the Middle East, Central and South Asia and Africa.
The Middle East will be defined by the following countries for the purpose of the award - GCC countries, Jordan, Lebanon, Iraq, Palestine Territories and Turkey.
Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, Bhutan, India, Kyrgyzstan, Kazakhstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.
Africa will be defined by any of the countries that make up the continent of Africa.
ABOUT THIS CATEGORY
This award recognises the MNO or MVNO that has been most effective in creating a compelling brand for its products or services in one or more branches of the media. This may be through a single or series of marketing campaigns.