Open to: All companies operating in the Middle East, Central and South Asia and Africa.
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Palestine Territories and Turkey.
Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, Bhutan, India, Kyrgyzstan, Kazakhstan, Maldives, Nepal, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.
Africa will be defined by any of the countries that make up the continent of Africa.
ABOUT THIS CATEGORY
This award will recognise the operator which has successfully transformed its current business model and grown to be a leader in the age of digitilisation. Their success will be judged on their ability to provide a low cost, agile and customer-centric model.