In 2012, SimpleTire successfully converted the traditional business model into a technology-driven model, which linked independent tire distributors across the country into one seamless e-commerce network, creating SimpleTire. Today, SimpleTire’s network stretches across the country with more than 1,000 independent supply points. SimpleTire launched Special Order and Fleet for the sole purpose of offering businesses, suppliers, retailers, fleets, farmers, government branches, research facilities, and many more the opportunity to purchase tires at a discounted cost.