Purpose of Research
In light of the changes and the reduction of the number of people who work and do business in Langholm on a daily basis as a result of recent large employers closing or moving their place of business, we are now asking local business on our high street who provide services such as shops, cafes, garages, hotels, hair & beauty salons etc, about what impact this has had on their trade.
Langholm is looking at ways in which it can capitalise on other avenues in which it can find new people to help fill some of the voids left from losing so many large employers from the town and one of the areas of focus is to attract more visitors to stop and explore the local attractions, to develop these attractions further and for visitors to use more of the local services whilst doing so.
We have also been gathering information from past visitors on their experience good and bad and been using national social media platforms to see what people have been saying.
This process has identified many threads of feedback and a few of the positive threads are formed around the following:
1. Beautiful location
2. Friendly People
3. Some great shops
4. Great places to stay
5. Lots of History around the town
However, the process has also unveiled feedback underlying improvements that could be made around the following:
1. Poor / lack of directional and destination signage for the Town of Langholm
2. Poor signage for facilities and car parking within the town
3. Many buildings looking rather drab and unkempt
4. Many services closed and not available resulting in people driving on to another destination
Whilst the above list is not definitive it is something that commonly comes in comments made either verbally or on social media and review websites, and as such it is something we are looking to address to change the perception of our town.
Some of the work that we hope to get underway to address many of these aspects will be with support from local authorities and government departments such as Transport Scotland.
The Langholm Alliance Tourism subgroup, supported with SURF, LEWCC, High Street Regeneration Group are currently working with the various body’s in the hope to address points 1-3 above, this will be through funding from D&G Council for a Shop Front Improvement Scheme, Work with Amey and Transport Scotland as well as community groups who have for many years worked hard to make our town look as attractive as possible for townsfolk and visitors alike.
Point 4 on the list above can only be addressed through collaboration from local business working differently and together to identify gaps in services and service providers and then working to try and fill these gaps where practically possible from within existing business already established.
Where these gaps cannot be filled by existing business providers then we would try to exploit the business opportunity that exists to be filled in any other way possible, this may involve working to attract new business to establish themselves within the town.