In addition to State requirements, the TDC has identified the following criteria that will be used in evaluating and ranking the applicants.
Tourist Attraction and Marketing - 50 points
The extent the event/program demonstrates the ability to attract visitors from 50 miles or more away and generate overnight stays.
Project Scope - 20 points
The extent the event/program improves the City's overall image by providing a positive visitor experience and/or promoting the area's existing attractions including the Kirkland waterfront, Totem Lake, the Cross Kirkland Corridor and other compelling areas of Kirkland.
Economic Impact – 10 points
The extent the event/program will generate a positive economic impact by increasing visitor expenditures in Kirkland.
Project Success and Sustainability - 10 points
The extent the applicant has a track record of implementing a successful event/program including contract and permit compliance. The ability of the event to secure additional funding sources beyond City of Kirkland tourism funding.
Community and Business Collaboration - 10 points
The extent the applicant collaborates and partners with other Kirkland events and organizations, businesses & hotels in leveraging resources and marketing efforts. Such as Co-op advertising and cross promotional opportunities.