Lingows SEOcialized

Business Information
Company Name:
Website:
Company Email:
Company Phone Number:
Company Address:
Street Name, Suburb, City, State, Post/ZIP Code, Country
Name of Contact Person:
Job Title of Contact Person:
Phone Number of Contact Person, if different from the Company Phone Number:
Hours of Operation:
Year of Incorporation:
What payment types do you accept?
Company Tagline:
Short description of your Company, 400 characters or less:

Product / Service Information
Products or Services Offered:
Please provide the features and benefits of your products and services:
What is your core offer? Describe it or explain the process:
What is your Unique Value Proposition?
What aspect of your pitch has been the most effective in closing a sale?
What geographical areas do you service? (Please list in order of importance)

Target Audience Information
Explain your target market in terms of age, gender, location, and background:
What does your “bread and butter” customer look like right now?
What about your ideal customer in the future?
What pain points do they have that push prospects to look for companies like yours?

Competition
Who are your top three competitors?
What makes your products or services more desirable than your competition?
What weakness in your business could potentially drive customers to your competitors?

Digital Marketing
Have you established existing accounts on the following channels: Google Ads, Google Analytics, Google Tag Manager, Google Search Console?

YesNo
To get started, we will need permission to access your Google Analytics, Google My Business, and Google Search Console by adding the following email address access@lingows.com. Please follow the instructions in the embedded PDFs provided below. If you have not created the accounts, let us know and we will set them up for you. :-)
How to update Google Permissions

Search Engine Optimization
What are your SEO goals?
What are the main roadblocks to achieving your goals?
What specific location/s are you trying to target? (Please list in order of importance)
Other than the home page, which part of your website do you feel is the most important?
Please provide examples of brands where you feel the content represents your preferred tone of voice.
On average, how many clients do you get on a monthly basis?
What is your current #1 source of generating new business?
What’s your understanding of SEO?
How do most of your existing clients find you?
Are there any particular services you would like us to prioritize?
Do you have any existing or past online efforts? If yes, check all that’s applicable:

Search Engine OptimizationBloggingEmail MarketingSocial MediaPaid Ads/ PPCGuest BloggingOther

Google Ads
What is the website you want to promote?
If a potential customer looks for the services you offer, what search terms would they typically type into Google? (Also, applicable for SEO)
Are there specific keywords you want us to include in the campaign?
If you have multiple products or services that you want to advertise, please list them in order of most important to least important:
On average how many leads do you get monthly?
What do these leads usually inquire about?
What is your monthly ad budget (in USD)?
What is the desired action you want your audience to take?

Call your businessBook a consultationBuy from your websiteSign up for your newsletterSend an inquiryOther
Can you service customers from your website 24/7, or do you only want the campaigns to run during certain times or days? If so, please list your preferred date and time:
Google ads allow excluding or re-targeting certain audiences (e.g. your database of past buyers) on some types of campaigns. For these campaigns, please provide us the database of email addresses of any audiences that you would like us to exclude or re-target:
List any promos and special deals you have running right now:
Are you okay displaying your product or service prices on your ad campaigns?

Web Design
What made you want a website or a redesign of your existing website?
What are the non-negotiable pages that you want included on your website?
Are there any special features or functionality that you need this website to accomplish for you?
Please provide links to any feature/functionality examples here:
If you would would rather record a video, you can use Loom
Provide the link to your Loom video here:
Will you be providing content for the website or will we be creating the content?
Will you be providing images or video for the website or should we use stock photos and videos?
Feel free to upload any images or videos here:

Browse Files

Cancelof
We need a map of your site. You can use Gloomaps to create this site map.
Please provide the link to your site map here:
What do you want your target audience to do when they visit their site?

Call your businessSign up for your newsletterBook a consultationSend an inquiryBuy from your websiteOther
Do you use any proprietary software that needs to be implemented into the website?
Are there any specific brands or websites that you like in terms of the design and sales funnel? (Please provide a minimum of 3 websites)
Which of your products or services do you want us to highlight or focus on for your website?
Do you have existing product reviews or testimonials on sites other than Google? If yes, share them with us.
Feel free to upload a file if you have product reviews or testimonials screenshots as well:

Browse Files

Cancelof
Do you get any leads from your current website?
Please list any affiliated brands you use or are in partnership with:
Do you currently have a system in place to ask clients for reviews?
For existing sites: Where is your website hosted? (Blue Host, GoDaddy, etc.) Before we launch of your redesign, we will need access to your DNS.
FAQ's: We will need a list of frequently asked questions and answers based on your industry and clients.
Upload your FAQ's here (Hot Tip: the more the merrier)

Browse Files

Cancelof

Social Media
What channels are you currently using?

Google My BusinessFacebookInstagramLinkedInTwitterTicTokYouTubePinterestOther
Please provide examples of competitors content that you like (paste links here):
How often do you post?
Have you applied ads or boosted posts into your strategy? If so, which channels?
Did you ads return leads, sales, or an increased following?
What are your ultimate social media goals?
How is your current engagement on social?
How many followers do you have on Instagram?
How many followers do you have on Twitter?
How many followers do you have on your Facebook page?
How many connections do you have on LinkedIn?
Branded Hashtags: Are there any specific branded hashtags that you want us to add to your social media posts?
How to update permissions in Social Media.

Software
Do you currently use a CRM? If so, which platform?
Please provide access to any software needed for our team to better execute monthly activities.
What email provider are you using? (Google Workspace, Microsoft 365, etc)
Do you use or have you established an email marketing platform?
If you currently send your clients and prospects newsletters, how often do you send them?
Contacts
Please list who we need to contact for each department and their contact details below.
Please upload images and a short bio for each of your team members:

Browse Files

Cancelof
Should be Empty:

Business Information

Product / Service Information

Target Audience Information

Competition

Digital Marketing

Search Engine Optimization

Google Ads

Web Design

Social Media

Software

Contacts