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  • Resilient Growth Checkup

    Find out how resilient your business marketing is. This checkup will grade your business on the 5 Key sections of resilient marketing:
    • Clarity of Mission - Are your long-term and short-term objectives are built around a clear definition of what your product solves?
    • Strength of Data Capture/Reporting -  Do you have a robust analytics framework that goes beyond basic metrics?
    • Strength of Insights - Do you have an analytical understanding of your data and can derive actionable insights from it?
    • Execution Plan - Do you have the right action plan to suit the resources that you have?
    • Feedback Loop - Do you assess your results regularly, and consider this a crucial part of your growth framework?

    You will be presented with a series of fifteen statements. For each statement, rank your organization on a scale of 1 to 5 where 1 is weak and 5 is strong.

    Click begin checkup to get started.

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  • You're almost done!

  • Where should we send your Resilient Growth Checkup results?

  • Resilient marketing results for Name: {name} ({email})

    Great Job! We've calculated your results and laid out your next steps.

    Click each section to expand below and get your next steps to a reslient brand.

    • Clarity of mission results  

    • CONGRATULATIONS

      Your organization is more than {clarityOf}% strong in the Clarity of Mission Component!

    • Clarity of Mission

      Your business is {clarityOf}% strong in the Clarity of Mission component

      To strengthen your Clarity of Mission, ensure your mission is properly communicated to the company and regularly revisit how business objectives align with your mission.


      Clarity of Mission is essential to adaptation in a changing environment because your company will have a north star to guide them on their path.

      Next Steps: 

      • Evaluate how your mission is communicated throughout your company. Here are some questions to help you evaluate: 
        • Is your mission visible in other assets and communications other than your About-Us Page?
        • Does your team know what your mission is, and what it means for their objectives?
        • Do you communicate your mission with key 3rd party providers?
      • Set business objectives based on your company mission
        • To illustrate,  if your mission is to deliver the best-integrity plant-based nutritional supplements nationwide, there are 3 components here: delivering superior quality, a commitment to plant-based nutrition, and maintaining nationwide logistics. Those components can be the baseline for objectives you set for separate departments of the company.
      • Create marketing strategies that align with your mission
        • Using the example mission indicated above (deliver the best-integrity plant-based nutritional supplements nationwide), you can now evaluate if your current marketing strategies support those goals. These are a handful of example questions to review your marketing activities: 
          • Is product quality the USP indicated on your marketing materials? 
          • Do your strategies focus on achieving national reach? 
          • Do you partner with plant-based influencers to not only increase reach, but to cement your credibility as a high-integrity plant-based brand?

      Need a hand evaluating your mission and how to bring in more growth? Secret Offer: In light of current events and as a congratulations for taking the first commitment to Resilient Growth, here’s a 33% discount for our Growth Finder:

      COUPON CODE: 2020 Growth

      This is a limited time offer for Resilient Marketing Checkup users only: Sign Up for your growth finder

       

    • Strength of data capture results  

    •  

      CONGRATULATIONS

      Your organization is more than {strengthOf233}% strong in the Data Capture Component!

    • Strength of Data Capture

      Your business is {strengthOf}% strong in the Data Capture component

      To strengthen your data capture, ensure you have analytics software installed and that you’re paying attention to the right numbers, creating an understanding of where your customers come from and how they interact with your brand.

      Strength of data capture is essential to adaptation in a changing environment because these are the foundations to making sound decisions, and business pivots that could make or break your business.

      Next Steps

      • Know which metrics to monitor
        • Every business is different, and some metrics may be more important than others. Conversion rate is not the only thing to look at. For instance, using the mission “deliver the best integrity plant-based nutritional supplements nationwide” , metrics like sales and traffic sources will be important, as well as net promoter score for customer satisfaction
      • Pick, install, and optimize the settings of your analytics tools to deliver data on the key metrics you want
        • After identifying your key metrics, select what tools to use. There are a variety of tools in the market, and which one in particular would largely depend on the metrics you want to track, and how they integrate with your platforms.
        • Configure your tools to show you what's important to you. You can even take it a step further and consolidate several tools into one nice and easy dashboard like what we did recently for a Growth Finder customer: (screenshot from Dr. Cowan's dashboard)
      • Evaluate the important data regularly
        • Set regular intervals to review those metrics. The ideal scenario would be before and after marketing campaigns and initiatives, especially for targeted and specific metrics. Overarching business and conversion numbers can be reviewed generally on a monthly and quarterly basis, to realign with your mission and goals. 

      Sign up for your Growth Finder to ensure that your business’ marketing is designed around the real data of your business.

      Sign Up for our growth finder

    • Strength of insights results  

    • CONGRATULATIONS

      Your organization is more than {strengthOf}% strong in the Insights Component!

       

    • Strength of Insights

      Your business is {strengthOf}% strong in the strengths of insights component

      Crafting an “Insight” involves an intimate understanding of your metrics, and extrapolating what they mean for your business. Insights answer the question: “How do I turn these numbers into practical action steps for my business?”

      To strengthen your business insights, grow an understanding of your numbers, and cultivate a curiosity to test hypotheses on why things are what they are. A deep understanding of your numbers helps you not only understand what's going on now, but also project trends to come in the future, or potential pitfalls to avoid.

      Next Steps

      • Develop an understanding of your marketing insights and how they relate to each other

        • Knowing what your numbers mean are important, but the next question would be “how do all these tie in together?” For instance, you can ask your team to brainstorm on what it means if conversion rate goes down even when traffic goes up. Potential reasons could be targeting the wrong traffic source, or delivering the wrong message to the wrong audience. 

          Having an understanding of how these metrics interconnect are crucial to predictable, resilient growth.

      • Create processes around your numbers, ensuring that numbers dictate the next steps for business

        • After understanding what your numbers mean, make it part of your process to ask - Why and What can we do with this?

        • Using the example above, insights such as turning of irrelevant traffic sources or rewriting your messaging could bring your conversion rates up again. A deep understanding of why will lead you to the most obvious potential solution

      • Use these insights to adjust dynamically during times of fluctuation and change

        • Insights help you navigate uncertainty by showing you what is and what is possible to come. Having a pulse on your data, and making it a habit to question that data will be key to staying ahead of the curve.

          For instance - if you suddenly notice that traffic to your website suddenly increased from a certain country on the exact same day you launched a new product...and you don’t know why… don’t leave that stone unturned. Keep digging, keep asking, and keep formulating hypotheses for you to test. This could turn out into potential new markets to tap.

      Sign up for your Growth Finder to ensure that your insights are understood and used to make effective marketing decisions.

      Sign Up for our growth finder

    • Strength of execution results  

    • CONGRATULATIONS

      Your organization is more than {executionPlan}% strong in the Execution Plan Component!

       

    • Execution Plan

      Your business is {executionPlan}% strong in the Execution plan component

      To strengthen your execution plan, review your past results to assess the gaps in execution. Are you maximizing your team and resources? Are you getting the results you want? . Setting your team up for success to execute on your strategies are key to resilient growth.


      A strong execution plan is essential to adaptation in a changing environment because having a plan eliminates uncertainty. If your action plans are aligned with your strategies, and your strategies are aligned with your mission, even if you need to tweak the plan as you go- you will have a strong foundation to pivot confidently. 

      Next Steps

      • If past data is not available, use industry-relevant data from a reliable source
      • Determine the gap

        • If you are not where you want to be, or are not growing as fast as you would like, have an honest assessment of whether your team is well supported to execute on your goals.

          Ask yourself and your team questions like: “What skills do they need to have? What knowledge do they need? Do they need any tools to help them?

      • Set your team up for success by giving them the tools and knowledge they need to execute effectively

        • Once you’ve identified what’s missing, you can now provide what your team needs! 
          The gap in execution for most growing businesses is the practical need to balance skillset and expertise versus business cost. Most small business do not have access to CMO-level expertise, for example. Products like our Growth Finder help small businesses get decades’ worth of marketing intelligence to support their team at a fraction of the cost. 

      Sign up for your Growth Finder to ensure that your execution plan is carried out effectively in a way that maximizes your results.

      Sign Up for our growth finder

    • Strength of feedback loop results  

    • CONGRATULATIONS

      Your organization is more than {feedbackLoop234}% strong in the Feedback Loop Component!

    • Feedback Loop

      Your business is {feedbackLoop234}% strong in the Feedback Loop component

      To strengthen your feedback loop, have a process to actively monitor the ROI of your execution plan and make feedback-driven decisions to improve the metrics you monitor.

      A strong feedback loop is essential to adaptation in a changing environment because having a process around this will ensure that your results are real and repeatable.  

      Next Steps

      • Monitor your ROI on marketing initiatives and make adapt your marketing plan based on Data feedback

        • It’s important to not just know what works and what doesn’t, but also to continue improving on your strategies. For instance, if you know that certain promotions work well, go beyond just repeating the same promotion year over year. Make it a part of your process to assess these promotions beyond just the sales figures and ask questions like: What went well? What could’ve gone better? What surprised us? Did anything new happen? 

          Asking these questions will help you keep what’s working… to keep on working. It also opens you up to new ideas for the future, assuring that you get ahead and stay ahead.

      • Increase the Lifetime Value of your customer by actively engaging your customers to return post-sale

        • The most underlooked measurement of how strong your feedback-loop is, is your Customer Lifetime Value. Do your customers return, and can you increase their purchase value? 

          It costs 7x more to acquire a new customer than it is to retain one, and even if you think that you have good retention, it can always get better. Don’t stay comfortable - keep on working on the low-hanging fruits that bring you maximum results.

      • Create a feedback loop of surveys and feedback

        • Need to know what your customers think about new products, a new look, or what they’d like to get more of? Ask! 

          Add to your process to ask questions, and incorporate this in your content and planning. Surveys are a great way to segment your audience to deliver relevant content, and a gold mine for ideas you never thought of yourself.

      Sign up for your Growth Finder to ensure that your marketing decisions are based around what drives your customer to buy more by feeling heard by your brand.

      Sign Up for our growth finder

    •  

    • Need a hand evaluating your mission and how to bring in more growth? Secret Offer: In light of current events and as a congratulations for taking the first commitment to Resilient Growth, here’s a 33% discount for our Growth Finder: 

      COUPON CODE: 2020growth

      This is a limited time offer for Resilient Marketing Checkup users only: Sign Up for your growth finder

    • Click for your indiviual question results  

    • Current Total Score: {result}%

    • Questions Score
      1. We have a clear Mission Statement that has been properly communicated and is shared by everyone in the company. {weHave4}
      2. We set and tweak business objectives and goals on a regular periodic basis. {weSet}
      3. Our marketing strategies are aligned with our business objectives and mission statement. {ourMarketing}
      4. We know what metrics affect our bottomline, and we capture and monitor those numbers. {weKnow}
      5. We have analytics software installed and check these numbers regularly. {weHave}
      6. Using our analytics tools, We know where our clients come from, how they act on our website, and what drives them to purchase. {usingOur}
      7. We understand how our metrics relate to each other, and what it means when they fluctuate. {weUnderstand}
      8. This is an example insights question. {thisIs}
      9. When looking at our numbers, we immediately know the next steps for our business. {whenLooking}
      10. We have a marketing action plan that maximizes our available resources. {weHave211}
      11. We are satisfied with the results that we see in our marketing. {weAre}
      12. We have the right team and expertise to execute on our marketing strategies. {weHave215}
      13. We are actively monitoring the ROI of marketing initiatives and adapting our marketing plans based on this. {weAre217}
      14. We are actively engaging our customers post-sale so they return to purchase more. {weAre219}
      15. We actively survey our customers for feedback on our product and sales process, and we make decisions based on this. {weActively}
    • Should be Empty:
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