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PBG Branding Questionnaire & Qualification Form
You ready to Expand & Elevate Your Brand?!
42
Questions
Yes! Let's Elevate My Brand!
1
Youtube
Just so you know what to expect, let us briefly walk you through our customer journey!
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2
Please Read The Client/Member Requirements For Brand Management Services. We Are Only Able To Provide Services To Those Who Qualify.
*
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*Must be a CEO/Founder, C-Suite Executive, Decision Maker, Successful Business Leader, or Influential Professional. *As an Executive..you should be generating at least $100k-$250k in revenue and/or income *As an Entrepreneur, you should be generating at least $500k in revenue and/or income *As a Small Business, you should be experiencing some very good momentum AND be grossing between $1M to $3million in annual revenue. *As a Mid Size business you should be grossing between $3mil to $5mil in annual revenue. Business must be located in the United States. ** If You are a Non-Profit Entity special consideration can be made however you must have an allocated budget for services.
YES, I Qualify
NO, I Do Not Qualify
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3
Let's start with your full name
*
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First Name
Last Name
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4
Which applies to you?
How would you describe yourself in your current space
Emerging C-Suite Executive (6 figure income/$100k -$150k income)
High Profile C-Suite Executive (6 figure income/$250,000 or more)
Emerging Entrepreneur (Founder and creator of new or innovative concept, product, or service/$500k+ Annual Revenue)
Small Business Owner (generating between $1 Million to $3 Million in annual revenue)
Expanding Small Business generating between $3M to $5mil in annual revenue
Emerging Midsize company generating $5M+ in Annual Revenue
Non-Profit Organization (with allocated Marketing budget)
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5
What City & State is your business/brand based in?
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6
What's the best
email address
to reach you?
*
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example@example.com
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7
Could we grab your phone number as well?
*
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Area Code
Phone Number
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8
How did you hear about us?
*
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If it was a referral, please let us know their name so we can thank them! 😊
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9
Which Branding Program are you interested in?*
detailed information on each program is available at pierrebrandinggroup.com/pbg-branding-programs
Brand Coaching Program (Not quite ready for a full program but want to LEARN how to effectively brand my business and self implement with 1:1 sessions/starting at $250 per session)
PBG Lifestyle Membership (Flexible Month to Month Option perfect for the aspiring influencer who needs to build a solid foundation/starting at $899-$1999/mo)
Signature "Brand Yourself" Programs - (I am an Executive or Entrepreneur looking to establish my personal brand and position for success / starting at $35,000)
Fast Track Branding Program (I'm New to Business & Branding & Looking to Launch quickly in 6-9 months/Starting at $59,000.00 )
Expand Your Brand Program (I have a Growing Brand or Business and need to get some things in place to get to that next level in 9-12 months/Starting at $100,000.00)
The Brand Partner Program - My mid-size company is Stable & Established and am looking for a long term branding solution with a full ongoing Branding Strategy where a team comes on board full time to build recognition and reputation / starting at $350,00.
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10
Which Division of Pierre Branding Group Are You Interested in Working With?
The
Corporate Business Division
specializes in business consulting and corporate management services that help ensure that the client has a business structure that can withstand the benefits of branding. The
Luxury Branding Division
specializes in luxury brand management by offering Upscale and Hi-end Brand Elevation that helps to increase the brand's perceived value through bespoke service that is tailored to the needs of each client.
Corporate Business Division
Luxury Branding Division
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11
Which services are you most interested in?
*
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As we are a Brand Management Firm, our direct services include strategy only. As such, the deliverables may include and be limited to the brand strategy, hi-level marketing strategy, and the brand guidelines.
If the client decides they want to engage one of
PBG's Marketing Liaison services,
the deliverables may also include execution and implementation services. Should the client decides to leverage PBG's Full Service Marketing Suite, the deliverables will extend beyond the brand strategy and identity into tactical plans and execution of marketing efforts.
Business Development & Implementation
Business Turnaround Consulting
Brand Management & Consulting
PR Services & Media Relations
Marketing & Communications Strategy
Social Media Strategy & Execution
Web Design & Strategy
Photography & Video Production
Event Planning & Execution
Image Consulting Services
Sponsorship & Brand Partnership Strategy
Speaking Engagements & Coaching
Brochures & Collateral
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12
Do you have the budget to take on our solution? If so, what is your budget?
*
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Every great marketing plan starts with a sound budget. If you’re trying to build an effective brand, a budget is your first step toward making your marketing goals a reality. Select the option below that
realistically
aligns with your existing marketing budget.
$900-2,500/Month 💳
$3,500 - $5,000/month 💵🤑
$5,000 - $10,000/month💵🤑🤑
$10,000 - $20,000/month 💵🤑🤑🤑
$20,000 - $30,000/month 💰💰💰🤑🤑🤑
Oops...I ain't got no money. ☹️
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13
No Money? No Problem! Would you be interested in a business assessment to see how we can help you find where the money resides?! 😄
In Our Business 2 Branding Program, we assist with obtaining loans, investors, and asset restructuring so we can help people obtain funding for a variety of purposes such as starting a business, or expanding an existing enterprise. These funds can be used for this project and for the business as a whole.
YES
NO
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14
Are we talking to the relevant decision-maker(s) in the organization?
*
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15
And to finish this section, do you have a timeline in mind for this project?
*
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Estimated Launch Date. When you would like to see this project completed and launched. (keep in mind it takes about 6 months to get a brand to gain some traction)
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16
What Kind of Branding would you say your business is in need of?
*
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EXECUTIVE BRANDING - PERSONAL BRANDING FOR CEOs, ESTABLISHED EXECUTIVES & BUSINESS OWNERS
CORPORATE BRANDING FOR SMALL TO MID SIZE BUSINESSES
LUXURY BRANDING FOR RESORTS, LUXURY LABELS, HAUTE BRANDS
BEAUTY, FASHION, & ENTERTAINMENT FOR PRODUCT LINES & INFLUENCERS
COMMUNITY BRANDING FOR NON-PROFITS, CHAMBERS, CITIES & MORE
RESTAURANT BRANDING FOR RESTAURANTS, BARS, & LOUNGES
HEALTHCARE BRANDING FOR DOCTORS, CLINICS, MEDICAL PROFESSIONALS
Other
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17
What is your business/company name?
*
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18
What does your business do?
*
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19
How long has your business been in operation?
*
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20
Do you have a business plan and are you achieving the goals set in your business plan?
*
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21
Indicate the number of employees
*
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1 employee/self employed
5-9 employees/micro company
10-50 employees/small business
50-250 employees/mid-size company
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22
What stage is your business (in relation to annual revenue)?*
*
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Pre-revenue (less than 100k)
Starting-up (100k to $250k)
Emerging ($250k to $500k)
Growing up ($500k to $1 mil)
Expanding ($1mil to $5mil)
Scaling ($5mil+)
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23
What is your Company's Mission?
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24
Please tell us the history of your company
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25
What are the advantages of your Product/Service to your customers
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26
If you had the option to engage a business consultant offering a fresh perspective and proven systems to help you achieve your business goals, would you take advantage of that opportunity?
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27
What are some of your Social Media Handles?
Instagram
Facebook
Linkedin
Twitter
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28
Now, where can we find your website, if you have one?
*
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29
Who are your typical customers?
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30
Who would you say are your main competitors?
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31
What are you branding?
*
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Company
Product
Service
Person
Initiative
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32
In your words, describe the Project Goals and current needs when it comes to our branding services.
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33
If you have an existing brand/identity, why isn’t it working for you?
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34
Please share 3 links of brands whose brand identity inspires you or are similar to what you are aiming for and what do you like best about them.
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35
What's your brand name?
In some instances, This may be different than your company name
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36
What colors represent your brand?
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37
Why Does Your Brand Matter?
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38
So, how old is your target demographic?
17 or younger
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or 84
85 or older
Don't know or N/A
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39
How do they find and learn about your brand?
Store
Website
Social Media
Ratings & Reviews
Advertising
Emails
Events
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40
And what's their average household income over 12 months?
Less than $10,000
$10,000-$25,000
$25,000-$35,000
$35,000-$50,000
$50,000-$75,000
$75,000-$100,000
$100,000-$150,000
More than $150,000
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41
To finish this section, is there something else can you tell us about your customers?
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42
When it comes to your brand, what will define success to you?
*
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43
What level of involvement do you prefer in terms of your branding services? (choose one)
*
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Do it Yourself - Hands-on approach (I want to learn and be involved in the process)
Done With You - Collaborative approach (I want guidance and coaching)
Done For You - Fully managed solution (I want a turnkey solution with minimal involvement)
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44
Have you looked into any other marketing/branding firms for this project? If yes..please explain
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45
What is the evaluation criteria you're using to select a branding firm?
*
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(e.g. past work, track record with similar companies, track record with diverse industries, location/proximity, diverse team, senior executives involvement, etc.)*
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46
Finally, using 5 adjectives or short phrases, describe your brand’s desired look and feel
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47
Awesomesauce! Now that we have got all that out of the way... Are you ready to go ahead and schedule your Complimentary 20 minute Quick Consult?
This is a free 10-20 minute phone consultation with our Sr. Business Consultant where we get straight to your main concern. You can ask us anything about our branding & business services and how to implement it.
YES
NO
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48
Well...That's all the questions we have. Is there anything additional you would like to share or feel we need to know?
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49
Yay! We did it!!! Now go ahead and submit and we'll review your answers to see if you're eligible for one of our programs and contact you as soon as possible.
*
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