ASDA Broadcast Email Material Submissions

Email Marketing Materials Submission

Thank you for choosing to partner with ASDA for your email marketing. Please confirm the details for your email and upload materials using the form below.

If you are submitting materials for more than one email, please complete a separate form.

Refer to ASDA's Media Kit and Advertising Insertion Order Form for additional details, target audience descriptions, enhancement opportunities and pricing.

If materials provided do not meet specifications, or edits are made by the advertiser after the initial submission, the advertiser may be requested to provide revised materials (HTML, layout, images, etc.). Additional fees may apply.

Your email will be built by our partners at Beth Interactive Inc. A member of their team will share an email preview for your final approval prior to launch.

Questions? Contact ASDA's business development team at corporaterelations@asdanet.org.
Advertiser Information
Your Name*

First NameLast Name
Your Email Address*
example@example.com
Name of Advertising Organization*
Would you like additional people to receive a preview of the email?*

YesNo
Additional email addresses to receive a preview of the email
Please enter up to six email addresses, separated by commas
Email Materials

Upload materials (HTML, images, videos, etc.) below. Use of ASDA's logo is not permitted.

Contract corporaterelations@asdanet.org for questions.
HTML*

Browse Files
HTML files are strongly preferred, but we can also accept a text document of code accompanied by a visual version (pdf, jpg, etc.) of the email. Cancelof
Plain Text*

Browse Files
Text-only version of your email. Find best practices at litmus.com/blog/best-practices-for-plain-text-emails-a-look-at-why-theyre-important/ Cancelof
Image Files

Browse Files
Provide images for your email, up to 12, including company logos and social media icons. Cancelof
Video Files

Browse Files
OPTIONAL: content must be hosted on an external website, such as YouTube, Vimeo or the advertiser’s website. Recommendations: resolution of at least 720p (1080p preferred); landscape is recommended over portrait orientation; 60-90 seconds in length, with 2-3 minutes as a max Cancelof
Preferred Launch Date*

MonthDayYear
For best results, the Beth team recommends launching on a Tuesday, Wednesday or Thursday. Exact launch date will be determined by ASDA and Beth Interactive based on need for revisions/resubmissions, other sponsored emails and ASDA's member communications. 'Rush' is available for additional fees.
Desired Email Subject Line*
Recommend no more than 9 words and 60 characters. Choose something direct, eye-catching and authentic.
Desired Preheader Copy
OPTIONAL; 75 character maximum. If preheader text is not provided, the Beth team will create one.
Desired Target Audience: select the audience(s) noted in your confirmation or signed agreement. Refer to the Advertising Insert Order form for audience descriptions and pricing.*

Class of 2025 (recent grads)Class of 2026 (D4's)Class of 2027 (D3's)Class of 2028 (D2's)Class of 2029 (D1's)All predoctoral members (D1's-D4's)PredentalsBoard of Trustees, national and chapter leadersNational meeting/conference attendeesBy geographical region (ASDA district, state or other customizable grouping)Other
Email Enhancements

We have several ways to increase engagement including relaunching the same email, following up with recipients who have opened and opened & clicked and personalization.

Review options below:
Relaunch to Unopened Recipients for additional fee: $925
- What it is: Resend same email to recipients who did not open initial email.
- Benefits: Ensures message reaches those who might have missed it.
- Additional note: Advertisers may modify subject line at no extra cost to potentially increase open rates.
Follow-Up to Recipients Who Opened for additional fee: $1,775
- What it is: Send new email to recipients who opened initial email.
- Benefits: Build on recipients’ initial interest by addressing points of hesitation, providing additional value or a clearer call-to-action (CTA), thereby improving engagement rates.
Follow-Up to Recipients Who Opened and Clicked for additional fee: $1,775
- What it is: Send new email to recipients who opened and clicked through initial email.
- Benefits: These recipients have shown the highest level of interest. Sending a new, tailored email can further nurture their interest and maximize the effectiveness of the campaign.
Personalization for additional fee: $300
- What it is: Address recipients by their first name in the subject line or salutation.
- Benefits: Grab recipients' attention with a personalized greeting.
- Additional note: Personalization by school/chapter, district, graduation year or region are also possible.
Select your preferred enhancements (please choose all that apply):

Relaunch to Unopened Recipients - $925Follow-Up to Recipients Who Opened - $1,775Follow-Up to Recipients Who Opened and Clicked - $1,775Personalization - $300
If you are RELAUNCHING, please provide a new subject line:
20-75 characters recommended
Desired Email Subject Line*
20-75 characters recommended
Desired Preheader Copy
OPTIONAL; 75 character maximum. If preheader text is not provided, the Beth team will create one.
HTML*

Browse Files
HTML files are strongly preferred, but we are also able to accept a text document of code accompanied by a visual version (pdf, jpg, etc.) of the email. Cancelof
Plain Text*

Browse Files
Text-only version of your email. Find best practices at litmus.com/blog/best-practices-for-plain-text-emails-a-look-at-why-theyre-important/ Cancelof
Image Files

Browse Files
OPTIONAL: provide up to 12, including logos and social media icons. Cancelof
Video Files

Browse Files
OPTIONAL: content must be hosted on an external website, such as YouTube, Vimeo or the advertiser’s website. Recommendations: resolution of at least 720p (1080p preferred); landscape is recommended over portrait orientation; 60-90 seconds in length, with 2-3 minutes as a max Cancelof
If you are PERSONALIZING, describe how you wish to personalize the email:
EXAMPLE: First name, Dr. Last Name, etc.
Additional Notes
Final Steps

The Beth Interactive Inc, team will review your submission and confirm the details (launch date, audience, etc.). They will also prepare a preview of your email for your final review and approval prior to launch.

PLEASE NOTE: Edits made by the advertiser after the initial submission or edits requested of the advertiser to provide revised materials (HTML, layout, images, etc.) may result in additional fees.

Delays in the approval stage may result in a delayed launch date.
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