Hear how marketing and communication leaders are incorporating data into their business models. Better understand how data is changing practice and the skills young people need to succeed.
Register below to join us for the fourth and final talk on Thursday, July 30 at 1 pm: "Big Data for the Big Mac" with Dave Tovar, Vice President of U.S. Communications for McDonald’s USA. Dave will be interviewed by CIC Dean’s Leadership Council member and media expert Andrew McLean of Inventus Media.
About the speakers:
Dave Tovar is the Vice President of U.S. Communications for McDonald’s USA.
In this role, he oversees strategic internal and external communications efforts to support business growth. This work includes oversight of franchisee, executive and employee communications; proactive reputation-building efforts and issues management; legislative outreach and engagement; and large-scale public relations campaign execution. David prides himself on building and maintaining strong teams that are thoughtful, creative and effective in how they contribute to the realization of business goals.
Prior to McDonald’s, David served as Senior Vice President of Corporate Communications for Sprint. He joined Sprint in 2015 after eight years serving numerous communications roles at Walmart. At Walmart, he strategically directed and oversaw the teams responsible for crisis and executive communications, public relations, global e-commerce, digital and social media, financial and legal communications and corporate social responsibility work.
Before Walmart, David was Director of Corporate and Government Affairs for Kraft Foods, Inc. There, he led a team that managed all corporate and government affairs activities for Kraft’s North American snacks, cereals, cheese, dairy and beverage sectors, including media relations, crisis communications, federal and state government affairs, public relations and issues management.
David joined Kraft Foods from Altria Corporate Services, Inc., where he served as District Director of State Government Affairs. In this position, he was responsible for developing and executing the political, legislative and regulatory agenda at the state and local levels in California, Hawaii and Alaska on behalf of Altria, Philip Morris USA and Kraft Foods.
David graduated from the University of Delaware with a Bachelor of Arts degree. He is a member of the Arthur Page Society and the Public Relations Society of America. David also serves on the board of directors of the 1Million Project, a non-profit organization helping one million high school students achieve their full potential by ensuring they have the internet connectivity they need to succeed in school.
He also serves on the board of advisors for the University of Southern California’s Annenberg Center for Public Relations and the dean’s leadership council for the University of South Carolina’s College of Information and Communications.
David lives in the Chicagoland area with his wife and two children.
Andrew McLean is the principal and managing partner of Inventus Media, an independent media planning, buying and strategy company. He has more than 30 years of active media planning, buying experience in television, digital, radio, out of home and research experience. He more recently has started and run a Omnichannel agency covering creative, research and media.
About the series:
This virtual series is designed to offer professional development for CIC alumni and faculty to better navigate and understand a world where data, media and society are increasingly interwoven. The first series will feature marketing and communication leaders. Catch leaders in other areas of society such as journalism, libraries and academia in future series.