Who are we?
Gray Digital Media marketing is a full-service marketing subsidiary of parent company, Gray Television Group, Inc. Gray Digital Media Marketing was designed with your local business in mind. We bring national quality digital marketing services to the local marketplace with a full suite of solutions that will help take your business to another level.
As a brand of Gray Television Group, Inc., you can expect excellent marketing guidance and service from a trusted institution in your community. Gray Digital Media marketing is ready to provide you with the vital solutions you need to thrive in today’s ever-changing digital world.
Website Development: Your website can be the first interaction people have with you and your business. It is literally your online “front door” where potential customers come in to learn about you and your products or services. At Gray Digital Media, we create responsive websites that look great and convert leads on desktops, tablets, and mobile devices. Our creative team will design a responsive, mobile compatible website that helps your business and digital brand come to life.
eCommerce Website Development: Expanding your business up to the world, being able to operate 24/7 and become more search engine relevant are perfect reasons to become eCommerce ready. You can easily manage your products with our intuitive user interface. You can also run coupons, discounts, a range of pricing options and a variety of shipping options.
Search Engine Optimization: Gray Digital Media SEO is one the best ways to help your website become search engine relevant. Search engine optimization is the process of getting traffic from the “organic” (non-paid) search results on search engines such as Google, Yahoo, and Bing. Results are shown and ranked based on what the search engine considers most relevant to users.
Pay Per Click: Search Engine Marketing (PPC) is online advertising in which an ad for your product or service appears on the first page of a search engine when people look up specific keywords associated with your business.
YouTube: This type of video advertising offers extensive targeting with granular targeting tactics. This service doubles as a branding tool because each advertiser only pays for a completed view, thus, eliminating wasted spend. With a user base of 1 billion, we give local businesses the opportunity to engage users during the average 40-minute YouTube session.
Audience Targeting: Gray Digital Media Audience Targeting Display and Video is designed specifically to target at the local level. In order to target precisely at this level, we utilize “unstructured data” which allows us to target specific users more accurately. We create your ads and use several techniques to serve the ads to qualified leads (people likely to buy from you).
Social Media Marketing: Gray Digital Media Social creates and configures your account on the world’s top social networking sites, including Facebook, Twitter, LinkedIn, YouTube, and Google+. Gray Digital Media Social is your solution to create a powerful social media management program for your business.
Social Intelligence: We have the ability to sort through every single post made on Facebook, Twitter, and other social platforms and aggregate all intelligence into a user-friendly dashboard.
Reputation Management: Our proactive reputation management software allows you to see what people are saying about your brand all across the web in one easy-to-manage portal. Gaining favorable reviews is crucial for the success of your business, and we make it easy to aggregate current reviews and capture new ones.
Database Marketing: Gray Digital Media Database marketing is all about customer acquisition. We generate lists of potential customers using opt-in, CAN-SPAM compliant databases of consumer and business-to-business records. We have the capability of reaching your business’ prospective customers in an extremely precise and cost-effective manner.
Local Listings: The Gray Digital Media Local Listings package will allow you to edit your business’ name, phone number, address, URL, hours of operation, logo, photos, and promotions for over 50 directories. If you leave your business’ information up to the directories, you are taking a chance that your business will be misrepresented or misbranded on listings.