Digital & Comms Campaign Brief

Communications Campaign Brief

Lead time: 4-6 weeks prior to proposed start date of campaign.
To be completed by internal Marketing team member.
Please tick the box relevant to your campaign:*

My campaign is looking to change policy, process, ideas or attitudes, and it has been endorsed by the Campaign Committee.My campaign is not looking to change policy, process, ideas or attitudes, therefore doesn’t need to be reviewed by the Campaign Committee.
Your Details
Your Name*

First NameLast Name
Email*
example@newcastle.ac.uk
Content approved by*
Your Department*
Is this campaign a that has gone though the Campaigns Committee*

YesNo
Core Campaign Details
Proposed Campaign Name*
The length of your campaign: Do not feel pressure to run a week-long campaign, especially if you do not have enough to substantially fill it. Short campaigns have a lot of impact and we always recommend them. We will still give you the same promotion, even if you're running a one-off day event or a campaign that lasts a couple of days.
Proposed Start Date (not guaranteed)*

DayMonthYear
We will need to double check that this start date does not conflict with preexisting campaigns.
Proposed End Date*

DayMonthYear
Overall Aims and Objectives of the Campaign*
Tell us briefly what the aim is and what you plan to achieve (your KPI)
Who are you targeting with your campaign/events?*
for example: postgraduates, first years, all students, course reps, people looking for casual sport
What are your initial ideas on your communications campaign?*
Does this communication require a Content Warning*

YesNo
Artwork
Your communications campaign identity: All NUSU communications campaigns must adhere to our branding guidelines and because of this, artwork must be generated by our team. If you have ideas or generated concepts for us to take into account, please submit them below. If your communications campaign uses material from an external or national campaign, please submit the artwork for us to review.
Please select from the following:*

I have some ideas on the design directionI would like the Creative Team come up with conceptsI want to use/update existing artwork
What are your ideas on the design of your communications?
Existing artwork/ visual inspiration? *

Optional artwork or imagery.
Cancelof
What idea are you thinking about for how you want your artwork to be used?

Digital ScreensSocial Media (FB, Twitter & Instagram Stories)FlyersExterior BannerOther
If other, tell us what you'd like:
What budget do you have for your campaign? How are you thinking of using it?
Video
Videography: Due to all video material generated by NUSU needing to be subtitled and transcribed, please let us know if this an element you would like to include in your communications campaign - this will then be discussed further in your first meeting with the team.
Are you planning to any video elements in your communications campaign?*

YesNo
Tell us briefly how you want to use video in your communications campaign, and whether you need to be supported on this (i.e. for the Comms team to do the filming):
Your First Communications Meeting
Please let us know the next available date to talk through your brief with the Comms Team at the Students' Union:*
It is important to make sure you meet with us at the next available date to ensure that you give us enough time to generate your artwork and for you to generate your campaign content.
Any additional comments?
I confirm these details are correct and consent to being contacted with relevant information. I also confirm that this request is within the advertised lead time (4-6 weeks prior to the proposed beginning of the campaign) or has already been discussed with the Comms Team. Please find our privacy policy at nusu.co.uk/privacy*

Yes
Please verify that you are a lovely human*
Should be Empty:

Communications Campaign Brief

Your Details

Core Campaign Details

Artwork

Video

Your First Communications Meeting