Pull Strategy
Pull marketing strategies work by actively pulling prospects onto your site or drawing them to your product or service. Pull marketing uses brand awareness and visibility to pull leads to your site.
A pull strategy is generally web-based, as you’re hoping to cast a wide net to pull in consumers who may have a need for your product or service. You’re convincing customers to seek out your offering on their own and find you rather than directly targeting them.
Your customers know what they are looking for and they often look for the benefits themselves. In this case, the potential customer engages much more with the product or service pre-purchase and goes out and searches information actively. Businesses use pull marketing:
- When the user knows what he or she is looking for
- When branding is of great importance
Tools used for Pull Marketing
Social media marketing is a huge part of pull marketing; telling your brand’s story is important when building awareness. Facebook and LinkedIn blogs and ads let you target a desired demographic whose awareness you want to pull and then create blogs and ads to achieve that.
SEO tools: Since SEO is integral to pull marketing when it comes to raising brand awareness, SEO tools such as the free Google Search Console are helpful. You can research competitive keywords and track your own ranking to adjust and grow visibility.