Customer demographics
Millennials: diverse,optimistic, independent, eager to spend, social, tech savy.
Generation X: informal, adaptable, ethical, results driven, fun, loyal to brands.
Baby Boomers: fun, informal, ambitious, competitive, skeptical, strong work ethic.
Traditionalists: cautious spenders, dedicated, patient, patriotic, ethical, respectful
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Product Characteristics
Sturdy
Stylish
Comfortable Handle
Can heat up in microwave
Can wash in the dishwasher
Keeps drinks warm
Fits in most cup holders
Colorful
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