ACPA2GO: Stop the Scrolling: Engaging Generation Z Online

ACPA2GO: Stop the Scrolling: Engaging Generation Z Online

Register to receive the access link to the webinar recorded on 10 August 2020 // 1:00PM-2:00PM EST. The link to the recorded webinar will be emailed within one business day of submitting this registration form.
Gen Z or iGen (students born from 1995-2012) are currently searching, if not enrolled in higher education institutions. Being identified as the most technologically savvy generation, higher education needs to follow suit to keep prospective and current students engaged online. This session will explore the planning and implementation of interactive social media strategies targeted directly to the iGen population and their needs.

Presenters:

Bryson Purcell, M.Ed., him/him/his, American University
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