PRIMARY LOGO:
The primary logo is the main graphic that represents your business and is used most often. When designing the primary logo, our goal is to communicate who you are, what you offer, or where you operate. This logo may include your company’s tagline, website, or geographic location.
-
Used most of the time
-
Includes full business name
-
May include tagline, website, or geographic location
SECONDARY LOGO:
The secondary logo is a simplified version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes. Secondary logos are intended for online use or when you must resize your logo to small formats.
-
Simplified design & text
-
Used only when the logo is resized small
-
Includes full business name
TERTIARY LOGO(SUB-MARK or ICON):
A sub-mark logo is a stripped down graphic of your main logo. The sub-mark typically does not include text or the full name of the business. Instead, the sub-mark logo is a graphical shape, drawing, or icon that represents your business. The sub-mark logo is used when the design must be resized to extremely small formats or to help communicate your brand quickly.
-
Commonly used online and on social media
-
Used when logo is resized to extra small formats
-
Includes single letter(s), number(s), or symbol