Please consider the following guidelines when putting together your proposal:
We are following government guidelines closely during the COVID-19 pandemic, so proposals should include details of how you would plan to record and produce the commissions from home, if deemed necessary. You may wish to refer to industry guidelines on production during COVID-19. Guidance specific to Now & Next will be provided to successful applications.
We would ask that you consider how to make your content accessible to as wide an audience as possible. You can read more on BBC’s guidelines here. The commissions will be supported by industry professionals to produce access measures for audiences, working collaboratively to incorporate access and communication considerations into the projects from the beginning of the commissioning process. This includes training in the social model of disability.
Professional Development Programme
The selected artists will partake in a professional development programme tailored to suit their needs and ambitions for their projects. This will include information on making content ready for broadcast and editorial guidelines, incorporating access considerings into the content from the beginning of commissioning, and a range of workshops, seminars, talks and mentorship with artists and industry professionals on topics such as editing, sound design and script writing.
The professional development programme will be devised to suit the needs of the selected artists to ensure it meets their access requirements, including provision for travel and child care costs, remote access, BSL interpretation, live captioning, transcripts and audio description.
Who is the BBC’s digital audience?
The BBC’s digital audience is a broad 25-45 years audience residing in Scotland. They are inquisitive and love shareable content they can engage with and talk about. They are not a typical arts audience and so your proposal should consider how you will engage them: strong ideas, striking visuals, insights into the human condition and humour are likely to help your proposal. It’s worth noting that the modern digital audience has a relatively short attention span due to the sheer volume of content they are exposed to. Some say you have two seconds to capture their attention and keep them watching. There is strong evidence to suggest that videos aimed at social media platforms perform better with on-screen subtitles since 80% or more users watch without headphones. Also, we have found that 1:1 ratio (square-shaped) shot videos perform better as the audience can watch these on their mobile devices without having to rotate the phone into landscape mode.
Using Archive Material
If you are considering using existing material, such as photographs, footage, sound or music from an archive, collection or existing source, it is important to have the appropriate permissions to do so. This must be reflected in your budget. We recommend seeking permission prior to application in order to demonstrate the likelihood of being able to successfully complete your commission. This is due to the potentially difficult nature of gaining appropriate permission to use such material for broadcast purposes.
We cannot accept the use of commercial music or material used under 'fair use / fair dealing'.
We advise applicants to consider if using archive material is necessary to the success of their proposed project and encourage you to think through alternative ways to achieve your ambitions for the commission if gaining permission for the use of the material was not successful. We recommend being as clear as possible in your proposal about how and why you will work with archive material and why it is important to the project.
Working with People
If collaboration and participation is a part of your project proposal, it is important to consider how you will work with people with their permission, safely and appropriately, especially as the final commissions are intended to be broadcast on BBC platforms and during produced COVID-19.
We appreciate that at the stage of the project you may not have confirmed participants and contributors. However, in your proposal we would like to see that people's participation and contribution has been thoroughly thought through and considered, including how you will find these people and what their participation will look like. We recommend being as clear as possible in your proposal about how you will work with people and why it is important to the project.
Artists wishing to work with young people, particularly those under the age of 16, work with vulnerable groups or address sensitive topics will need to demonstrate how this will be done ethically and safely, taking into consideration the wellbeing of both participants and the commissioned artist. Artists wishing to work with people in a collaborative or participatory way will need to gain written permission from their participants during the production of the project. If your application is successful, we will work with you to support people's participation in your project and provide appropriate release forms, mentorship, guidance and training.
Please check the project FAQs before applying. If you still have unanswered questions, please get in touch with Annie Crabtree at LUX Scotland by email on email@example.com or by phoning or texting 07394 042450.