Danica Sales and Advertising Policy

We appreciate the effort and expense that is associated with the sale of any DANICA products (including all in-house brands: Danica Heirloom, Now Designs by Danica, Danica Studio, Danica Jubilee, and Ecologie by Danica, and any future entities under the Danica brand) and DANICA distributed product lines (“DANICA PRODUCTS”), whether this occurs at a brick-and-mortar establishment or on online selling channels. Advertising with respect to the Internet refers to all information regarding DANICA product on an Internet website. Internet advertising includes but is not limited to: search engine advertising, banners, shopping engines, social media ads, influencer promotions, and on an Internet Retailer’s home and product pages (including pop-up ads) that include information about DANICA PRODUCTS. Therefore, we have established this Sales and Advertising Policy to continue to grow the value of our DANICA brands. This Policy applies to all our customers, all of our products, and is effective July 15, 2024.

Only customers completing this submission and receiving written approved status from DANICA are permitted to advertise and resell our product and distributed product lines or to use our copyrighted artwork, photography, images and other marketing and sales material (“YOU”). Please complete this form, sign and fax it back to DANICA at 604.255.6120, or click submit if you are completing online.

We continually review our accounts with respect to advertised pricing and to verify that only our authorized customers are selling DANICA Products and using our copyrighted artwork, photography, images and other marketing and sales material. The following represent specific points of this Policy:

• Minimum Advertised Price (“MAP”) is the lowest price you may put Danica Products up for retail end-user purchase. Please refer to current catalog for prices. The MAP price is double the regular full wholesale price as quoted to you or as specified in our catalogs. ie. $2.50 Wholesale, $5.00 Retail
• You understand and agree that it is our policy that Danica Products shall be advertised at no less than $.05 below the MAP established by this Policy, which we believe allows an advertised price that makes good retail sense for you and for Danica. ie. $2.50 Wholesale, $4.95 Retail
• You understand that Danica Products that are purchased by you on Danica Clearance are not subject to MAP. This does not apply to Danica Products that you purchased at full-price and have been set to Clearance in the present day.
• You understand that if you wish to advertise Danica Products at lower than the MAP, you must make it undoubtedly clear from an end-user perspective that the Danica Products are discounted from full-price by being in a physical Clearance or Sale section of your brick-and-mortar store, or in a Clearance or Sale collection on online stores. Sale tags, stickers, compared-at prices, or badges of a similar sort are required.
• Unless you and Danica have separately agreed in writing, you agree to sell all Danica Products which you have purchased, only to retail end-user customers and not for resale, and only at the specified locations/websites listed in your application and approved in writing by Danica.
• You agree to sell Danica Products only under your corporate name or your commonly established trade name, e.g. no resale under a new d/b/a/ or other fictitious name unless approved in writing by Danica.
• You agree not to sell any Danica products on or through E-Bay or any other similar internet auction site, or through a co-op or group sale, without our prior written approval from a Sales Manager.
• Under no circumstances can Danica Products be listed on third-party websites including, but not limited to: Amazon, Etsy, E-Bay, Sears, LNT, etc. without express approval in writing from a Sales Manager.

This policy will be reviewed periodically, and any non-compliance may result in corrective actions, including suspension or termination of the business relationship.

By completing this form, you understand and agree to abide by the foregoing Sales and Advertising Policy.

Please complete the following information and agree to abide by the foregoing Sales and Advertising Policy by checking and initializing at the bottom of the form.