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    Welcome and thank you for choosing Generation Collective Pty Ltd.  We are so pleased to have you on board.

    "WHAT GETS MEASURED GETS MANAGED"

    As you can tell, we are obsessed with lead generation and how to capture the most of your leads.

    However getting those unreal results, requires some help from you.

    By completing this document as thoroughly as you can, will greatly help us to help you.

    We have found that the most successful campaign work, comes from strong foundations.  We conduct in-depth analysis and market research of our own, but the campaigns that hit the highest notes are the ones that started with the most insider intel.  That's where you come in :-).

    No one knows your business like you do.  So every chord of information you supply us, allows more freedom to generate creative campaigns that deliver.

    Don't worry if you dont have an answer for every questions, please complete to the best of your ability.  There are 3 sections to the document and we have included in a Table of Contents, below.

    Now let's break those records!

    Ali n Emma

    Founders
    GENERATION COLLECTIVE PTY LTD
    ABN 52 236 339 013

    PO Box 980, Mudgereeba, QLD 4213
    hello@generationcollective.com
    1300 322 968

  • TABLE OF CONTENTS

    This is a breakdown of information we require to really get your campaign rockin.   It looks like a lot, but don't worry!  It should only take approx. 30-45 mins to complete.

    SECTION 1

    • About You
    • Campaign Objectives
    • Product Research
    • Order Workflow
    • Testimonials, Endorsements & Partnerships
    • Guarantees & Warranties
    • Your (Irresistable) Offer
    • Copywriting
    • Advertising

    SECTION 2

    • Knowing Your Market
    • Competitor Audit

    SECTION 3

    • Knowing Your Customers
    • Empathy Mapping
    • Customer Profiling
    • Understanding Your Customer
    • Final Thoughts
    • Terms and Conditions
  • SECTION 1

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  • CAMPAIGN OBJECTIVES

    Let's agree on SMART goals for your campaign.    Specific, measurable, attainable, relevant and timely objectives.


  • PRODUCT RESEARCH

    Features and benefits.


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  • ORDER WORKFLOW

    What happens once a customer orders from you?

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    TESTIMONIALS, ENDORSEMENTS & PARTNERSHIPS

    Who has advocated, recommended or partnered with you?  

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  • GUARANTEES & WARRANTIES

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  • YOUR (IRRESISTABLE) OFFER

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  • COPYWRITING

    What content do you have?

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  • ADVERTISING

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  • COMPETITOR AUDIT

    The state of your competitive landscape.

  • SECTION 2

    KNOWING YOUR CUSTOMERS

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  • EMPATHY MAPPING

    Developing a deep understanding of your user/customer.

  • You can find a similar template at www.gamestorming.com
  • CUSTOMER PROFILING

    Questions that create a portrait of your customers decision styles.

  • UNDERSTANDING YOUR CUSTOMER 

    Tick which best represents your existing customer base.


  • FINAL THOUGHTS

    Was there anything we missed?

     
  • WHY US

    A little marketing research for our knowledge.

     
     
     


  • LEGAL STUFF

     

    TERMS AND CONDITIONS

    To keep the suits happy, we need you to agree to the terms and conditions outlined in the document below.  The TnC's outlined are worth having a read. 

    Thank you!

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