YOU ARE HERE ... Let's find out why
Please fill in the form below. Bullet points or keywords are fine. Don't worry about editing - we'll do that together. There are no right or wrong answers. Just the first thing that comes to your mind.
Full Name
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First Name
Last Name
WHY
5 questions to help you identify WHY you do what you do.
1. What gets you excited and energized just thinking about it?
Motivation | Incentive
2. What is your intention or objective for doing what you do?
Purpose | Reason
3. What do you want to see happen because of what you do?
Cause | Mission
4. What truth are you certain of when people engage with you?
Belief | Outcome
5. What inspires you?
Vision | Incentive
SUMMARIZE in one sentence, WHYyou do what you do.
Make it easy for others to repeat.
HOW
4 questions that identify HOW you do what you do
1. How do you LIKE to do things?
Your process
2. What sets you apart from others?
Unique | "Super Power"
3. What value do you bring?
Worth | Investment
SUMMARIZE in one sentence, HOW you do what you do.
Make it easy for others to repeat.
WHAT
5 questions that clarify WHAT you do
1. How do you like to engage with people?
Method | Relationship
2. What product or service do you provide?
List all that come to mind, past, present, future
3. What services do you provide?
List all that come to mind, past, present, future
4. What resources do you have?
3rd Party | Your Own
5. What results do you bring to others?
Benefits | Rewards
SUMMARIZE in one sentence, WHAT you do.
Make it easy for others to repeat.
BONUS QUESTIONS - Target Market
The following helps you to identify your niche. This section is optional.
Education/Industry Designations:
What do you have the most education and/or experience in?
Awards/Accolades:
What do people say about you?
There is no one-size-fits-all. Describe your ideal consumer.
Who do you like to work with above all others?
SUMMARIZE: WHO is your target audience.
Make it easy for others to repeat.
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