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Law Firm Quiz
1
What type of law firm are you starting or running?
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Family Law
Personal Injury Law
Real Estate Law
Criminal Law
Will and Estates
Other
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2
Where are you in your firms lifecycle?
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Currently working in a firm and trying to build my client base
Just starting my own firm
Operating but I am solo and work from home or in a very small office
A couple of years in business, I have active files and one or more assistants
Established firm, multiple lawyers, multiple staff, good reputation.
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3
How many people are on your team?
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Just Me
1-5 people
6-10 people
11-50 people
50+ people
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4
What is the average price of your services per year? Or what is a file worth to you?
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Under $1000
$1000-$5000
$5000-$10,000
$10,000-$20,000
$20,000-$50,000
$50,000 +
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5
What is your current average yearly revenue?
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(This helps us properly assess your situation)
$0-$100k
$100k-$500k
$500k-$1M
$1M-$5M
$5M+
Prefer not to answer at this point
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6
How many clients does your current website generate monthly?
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ZERO. Not sure that I have ever gotten any business from my website.
We get some calls from the website, but it's hard to tell if it is because of the website.
We get leads from our website that turn into 5-10 new clients per month.
My website generates consistent calls which turn into clients on a daily basis.
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7
In your own honest opinion, how “good” is your website?
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Horrendous. I can’t stand the sight of it.
I have one, it is pretty basic. It could totally be better.
It’s pretty good. I invested in it, and I get comments that it is nice.
I really like my website. I just wish it generated more leads.
My website is beautiful and a lead generating powerhouse.
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8
How are you currently generating your leads or traffic?
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Referrals from other firms. I have one or two firms referring organically.
Actively pursuing other firms to try and build referral partnerships
Outbound cold email or Cold Calling, Cold linkedIn or Facebook messaging
Facebook ads, youtube ads, instagram, or other social media ads
Google Search Ads
Google Display Ads
Organic posting on Social Media
SEO
Yellow Pages
Traditional - Buses, bus shelters, radio, print
I wake up and pray for my phone to ring (or at least it feels that way).
I'm not doing any of these things
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9
Do you currently have an Agency managing any of the following programs?
Please select all that apply
Google Ads
SEO
Social Media Ads
Social Media Posting
I am doing it myself
Not doing any of these
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10
How many active files do you currently have?
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0-50
50-100
100-250
250-500
250+
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11
What is your number one goal in the next 6-12 months?
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Regarding your law firm.
Grow my active files substantially and hire more lawyers, build a powerhouse firm. I want to make millions.
Double my firm size, hire more lawyers, and take more time off. Money is important but it is not everything.
Grow moderately to live comfortably.
Not as concerned about growth. I simply want really good cases that I enjoy working on.
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12
How many new files would you like to add in the next 6-12 months?
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0-50
50-100
100-250
250-500
500+
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13
How urgent is this problem?
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10/10- I need this solved ASAP. If I don’t figure this out soon, bad things will happen
8/10 - I know it's important, but I’m already doing well, so I’m just going to take my time. If I like you, and I think you can create value, I’d consider working together.
5/10 we are winners, and we are already winning. I want to work with more winners. If I think you are a winner, I’m working with you
1-5/10 Really just curious not that urgent
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14
How soon can you get started if we present a valid solution to you and solve your problem?
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Yesterday
Today
This month for sure
Next month
hmm, maybe 2-3 months
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15
What is the name of your business?
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16
What is your website URL?
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17
In a quick sentence or two, tell us what piqued your interest about Soulpepper? What asset did you consume that showed you that we were the real deal? What ad did you see or who contacted you from our team?
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18
We get 100s of applications. In a quick sentence or two...What are a few good reasons as to why we should work with you and your team? BTW: We love working with passionate and committed folks who have a clear vision.
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19
What is your title in the business?
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20
What is your name?
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21
What is the best email address to use to send you the presentation link? (Please use work email if possible)
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22
What is the best email address to use to send you the presentation link? (Please use work email if possible)
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example@example.com
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23
What phone number can we use to reach you? (so we have the right one on file)
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Please enter your phone
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24
Where did you find us?
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Facebook Ads
Instagram Ads
Cold email or Linkedin Outreach
Linkedin ads
Organic
Referral
Search
YouTube
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25
In your own honest opinion, what is preventing you from hitting your growth/revenue goal?
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We are unable to get paid advertising working and profitable, we just wasted our money
I tried SEO but it does not seem to work, or at least I cannot get more results faster.
My website is weak and I get no leads from it.
Our closing process is a mess. We spend time on consultations and it does not turn into paying clients.
Ad agencies are expensive
We can’t make the phone ring to save our lives right now
I hired a marketer or agency but our qualified lead flow is still weak. There is activity, but return on investment is ‘meh’ or less than ‘meh’.
I’m doing it myself and it's confusing.
I don’t know if what I am doing is right, there are many moving parts. I'm spinning my wheels and burning money. If someone qualified could validate that I'm on the right track, that would relieve a ton of anxiety.
We are doing fine, but we are competitive and always seeking the edge. My team and I must stay educated and on top. We want to win.
None of these comments resonate with me.
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26
Let's talk financial resources for a second. Hypothetically speaking, if we could help you hit your growth goal, can you afford $12,000 for an annual solution?
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Easily, and would invest more if you can deliver
YES I can afford $12,000/year
Not at this time
No Way.
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27
What's the name of the sales person or agent who engaged with you?
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(If someone reached out)
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28
utm_source
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29
utm_campaign
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30
utm_content
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31
utm_medium
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32
agent_id
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33
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34
Referring URL
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