Studio DMAD Logo / Branding Design Creative Brief

LOGO / BRANDING DESIGN

CREATIVE BRIEF
Please take the next 5-10 minutes to fill out this form.

Yes, we know this might be lengthy but we need this information to better serve you.
Name *

First Name Last Name
E-mail *
Name of Brand/Company *
Description of Brand/Company *
Describe your brand/business in 1 paragraph.
Key Benefits of Brand/Company *
How your users benefit from your product/service.
Competitors *
Give a list of the primary competitors in your field (provide website links where applicable).
Design Details
Design Goal *
What the design must do in terms of customers' attitude or behaviour.
Look + Feel of Logo *
What aesthetic are you looking for?
Colour Scheme *
List colours (be as specific as possible) in order of prominence.
Description of Logo *
What do you want your logo to look like?
Exact Text for your Logo
Only applicable for logos with words included.
Tagline/Slogan
Include it only if you want it incorporated in the logo design.
Target Audience
Gender *

Male Female All
Age Range *
Geographic Location *
Parish/City/State/Country
Other Target Audience Descriptions
Do you need iDesign to create your Mission & Vision Statement?

Yes No Revise My Current M&V Statement
Do you need iDesign to build your website?

Yes No
Do you need to have the ability to sell items on your website or set appointments?

Sell items Set Appointments Both n/a
Additional Information
Existing Design (if applicable)

Upload an Existing Design
Existing or previous designs to aid in development (eg. logo, flyer, etc) Cancel of
Inspiration

Upload a File
Examples of designs you would like us to use for inspiration Cancel of
Additional Notes
Is there anything else you want to say to us?
How did you hear about iDesign Branding?
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LOGO / BRANDING DESIGN

Design Details

Target Audience

Additional Information