Goal Based Marketing Budget Calculator
This formula is mostly used by companies that have collected the necessary data over time. This calculator requires a bit more research, knowledge, and work in determining the necessary factors. Input in the starred fields below. Use your personal company information is available or you can research data based on your industry to use for the calculator.
*Revenue Goal (How much revenue do you want to generate?)
*Customer Value To Company Per Conversion (Net Revenue Per Customer)
New Customer Goal (How Many New Customers You Need To Acquire)
*Average Conversation Rate (Company or Industry average is normally 1-10%)
Lead Generation Goal (this is the number of leads you will need to generate)
*Average Cost Per Lead (Company or Industry average is normally $50-$350)
Goal Based Marketing Budget
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