Creative Brief for New Website / Re-Design

Creative Brief for Your New Website

Fill out this questionnaire and get an honest-to-goodness free design sample! Fill out what you can and we'll get back to you (usually within two business days) with a design concept that gives you a taste of what it's like to work with us. If you don't like it, no problem!
Part I: General Information
Business Name
Main Contact

First NameLast Name
Title
Phone Number
Format: (000) 000-0000.
E-mail
example@example.com
Current Website URL (if applicable)
Current Web Hosting Company (if applicable)
What domain registrar do you use? (if applicable)

Part II: Background Information
Please describe your organization in a few sentences.
What problems do your clients have that your organization solves? What makes you different?
Why do you want to have a new or re-designed website? What are your priorities?
What frustrates you about your current (or previous) website?
Describe the desired look and feel by using adjectives and short phrases.
Describe your target audience? What do you want to your site to convey?
For Profit: Who are your director competitors? Non Profit: Name some peer organizations that are similar to yours.

Part III: Brand Identity
List any important words that you want people to associate with your organization’s image and brand.
What is your tagline?
YesNoNot sure
If so, please upload your high-resolution logo

Upload file
Cancelof
YesNo
If so, please upload your high-resolution logo

Upload file
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Do you have marketing and sales collateral? If yes, what type (sales deck, brochures, one- or two-page marketing slicks, etc):
If so, please upload your collateral here

Upload file
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Collateral piece #2, if applicable

Upload file
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Collateral piece #3

Upload file
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Do you have fonts that you typically use? Please name them below if you can.
Are there any colors that you want incorporated into the website? If you're feeling fancy you can add hex or rgb numbers below.
If you were using a search engine, what words or phrases would you use to find your site?
YesNo

Part IV: Design Preferences

Please list the names of three to five other sites that you like. In the comment section, please articulate why the sites are attractive to you.
Website #1 URL
Website # 1 Comments
Website #2 URL
Website # 2 Comments
Website #3 URL
Website # 3 Comments
Website #4 URL
Website # 4 Comments
Website #5 URL
Website # 5 Comments
What types of things do you see on other websites do you hate?

Part VI: Other Information
Who is the decision maker for this project?
What is the typical turnaround time for making decisions?
YesNo
What other staff will be involved? What are their roles?
What is your preferred deadline for completing the site?
Anything else we can help you with?
Good work! You're finished! Just press the submit button below and we'll be on our way.

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Creative Brief for Your New Website