The DUI Key Person Program is based on our experience that having high profile dive professionals actively using DUI products is effective advertising. LEADERSHIP BY EXAMPLE and word-of-mouth testimonials promote the sales of DUI products better than any other method.
A DUI Key Person is anyone who:
- Is an active professional in the diving industry (full or part time)
- While using DUI products is likely to significantly influence others to purchase DUI products
- Agrees to actively promote DUI/OMS and its products
Examples of Key Persons include:
- Active and currently insured Instructors, Asst. Instructors and Divemasters
- Dive Store Owners and Employees (full and part time)
- Published Media (Photographers & Writers)
- Public Attraction Employees in Public View: ex. Aquariums
- Industry Insiders (Manufacturers, Resorts and Travel, Instructional Agency Staff)
- Dive Boat Operators and Dive Boat Crew Members MAY also qualify depending on the extent of their activity and the willingness of a dealer to sponsor them
The DUI Key Person Program applies to DUI’s premium drysuits, divewear, Weight & Trims and other accessories. The program also applies to all OMS products.
PRICING
The Key Person Program facilitator will give you the special pricing extended once your application has been approved. Due to this special discount, we ask that the pricing information not be shared outside of yourself and the affiliated dealer.
*MINIMUM ORDER $200.00
THE PROCESS
- A Key Person candidate is identified
- Candidates are required to work with an authorized dealer unless there is no DUI dealer within a reasonable distance
- The candidate completely fills out and signs the DUI Key Person Application & Agreement
- Applicant submits the signed Application & Agreement with the order to DUI and any additional supporting documents that may help to determine eligibility
- DUI determines eligibility & approved candidates send payment for the product (plus applicable taxes and shipping) via credit card
- Upon receipt of payment, DUI submits the order into production
- Applications (and orders) that are not approved will be discarded
- DUI dealers that participate in the order process will be compensated