Find your gym's member type
Select an answer to each question that most accurately represents the majority of your members. You may only make one selection for each question, so go with your first instinct (your gut is typically correct)
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Which best describes the 10-mile radius surrounding your business.
Inner-city, downtown, or city living.
Rural or agricultural; we leave our front doors unlocked.
Suburban, raising families, commuting to the city for work.
College town or area with lots of active 20-somethings.
Which best describes the majority of your customers?
Competitive 20-somethings who train 5+ hours per week.
Parents of school-aged kids keeping up an active lifestyle while maintaining a busy schedule.
First-time exercisers who are just starting to live a healthier lifestyle.
Diverse members from different cultural backgrounds and neighborhoods who all come together to train.
How would you describe 50% or more of your NEW customers’ past experience when they first join? If you’re not yet open, gauge your neighborhood.
I am active at least 3 days per week and have for at least a year. I’m just looking to mix it up and try something new.
I was active when I was younger but life got in the way. I haven’t really paid attention to my health in the last several years.
Aside from the occasional New Years Resolution, this is my first real attempt at a healthier lifestyle.
I live at the gym. Clang and bang. Let’s get some!
Describe the typical playlist at your business.
Anything goes. No concern about language and content.
We keep it PG-13
Hardly any foul language… There are kids around!
We have a lot of members from diverse backgrounds so we try to censor for content more than language to ensure everyone feels included and safe.
Why would someone choose your gym over another near you? While you may have
We provide a very diverse and inclusive space where every age, race, and sexual orientation can be seen and accepted.
We make it easy for parents and families to maintain a healthy lifestyle together through a family-friendly environment.
We do a great job of onboarding and coaching athletes who have never worked out a day in their life.
Our members train to win the workout and are drawn to us because we provide an atmosphere that satisfies their competitive nature.
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