MARKETING CAMPAIGN OF THE YEAR CATEGORY
Coverage: Active Member-Properties of HSMA, of good standing, and who have/had active Marketing Campaign/s, using at least two (2) media or marketing channels, covering the period 01 July 2022 to 30 June 2023
The world has seen dynamic changes in travel, recreation and celebration trends in the past three (3) years that pose to have long-term impact on a Member-Property’s existence. BEYOND THE BOTTOMLINE, it is important for a Member-Property to recognize, respond to, and embrace these changes to ensure its long-term business survival.
This Virtus Awards MARKETING CAMPAIGN for 2023 is a centerpiece program of a Member-Property. The marketing campaign may be newly launched, a revival of a previous campaign, a sustaining run of an existing campaign, or a fresh fusion of recent changes on recreation trends with existing campaigns. Specifically, the campaign is looking for strategies that demonstrate how a Member-Property has identified and successfully translated observed changes, if any, into features/programs/messages and/or medium that responds to current preferences and needs of old, new and future guests.