II. AUTHORIZED SOCIAL MEDIA PERSONNEL
Emmanuel College departments, with the approval of their department Vice President and the Emmanuel College Office of Marketing Communications, are able to create and maintain a presence on social media channels including, but not limited to, Facebook, Twitter, YouTube, blogs and Instagram.
Emmanuel College’s Office of Marketing Communication is the only office or department permitted to establish or maintain the College’s main branded social media accounts. The Director of Marketing Communications may designate staff to assist with social media communications.
All other branded Emmanuel College accounts—which includes any and all accounts administered by a College employee using the Emmanuel College name, logos, and/or nicknames, or accounts that represent an Emmanuel College School, department, office or program. All branded accounts represent the College. Individuals who run the accounts may not express personal opinions or use College branding without authorization or accountability.
The Office of Marketing Communications must be given log-in access and/or made an administrator on the account to ensure longevity of accounts. Ultimate authority with regard to content on Emmanuel College branded accounts lies with the Vice President of College Relations, and acceptable content will be determined at the Vice President of College Relations’ discretion.