Step 5. Facebook Business Page/Pixel [$199 Set Up]One of the biggest benefits of a Facebook business page is that it provides opportunities for your business’s content to be shown to people on Facebook through likes, shares, and comments. This type of exposure is referred to as organic reach. Think of the content and activity that you see on Facebook. You probably see when your friends like or share posts even if you haven’t liked the page or business. If your business is a profile instead of a page, only people who are friends with you can see what you post. This is the opposite or organic reach, which is something that you want to try to maximize. The more you can engage with your business page, the better your organic reach will be. This is the purpose of a Facebook business page.
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