A5 Advisory - GAP Survey

1
What is your best path to growth?

We know you are under pressure to deliver hard results. In order to do this, you need a fast and comprehensive view so you and your teams can achieve the growth that drives those results. There may be missing pieces of information that you can't quite put your finger on, so you need a tool to bridge the GAP in your path to growth.

The A5 RealityMap is a proven method that starts with this, the GAP Survey. We can validate the challenges you know you have and uncover the ones you don't. This GAP Survey will not only show you where hidden challenges may lie, but also how your challenges compare to other companies like yours.

By taking this assessment you will quickly identify the parts of your business that need immediate attention.

You will recieve a report of your personal responses and a comparison of those results against similar companies.

To get started:

Complete the assessment

Review your results

Share the assessment link with others

Connect with an A5 advisor
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Company details - How many employees does your company have?* This field is required.Scroll up or down to see all options
Please Select
Please Select
1- 1-100 employees
2- 100-1500 employees
3- 1500+
3
Company details - What is the revenue range of your company?* This field is required.Scroll up or down to see all options
Please Select
Please Select
1- $1-50 million
2- $50-250 million
3- $250 million - $1 billion
4- $1 billion or greater
4
Company details - What best describes your role?* This field is required.Scroll up or down to see all options
Please Select
Please Select
1- Sales & Marketing
2- Product Development & Management
3- Client Success & Support
4- Other Company Operations
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1. MISSION

Determine if your company's mission is clear and complete.

Read each statement and choose the rating that best describes the current state of your business.
6
You have a clear mission statement that everyone on the team has memorized and talks about regularly.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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The entire team works together to operate in the same direction, with the same cadence so that you are consistently aligned and get traction on new projects quickly.* This field is required.
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2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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You clearly understand your role, what you're working towards, and how you are specifically helping the company drive its most important outcomes.* This field is required.
1. Not at all
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3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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People want to work for or with your company because the mission is clear and attainable.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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You feel connected to the “why” of the specific work you do in your current role.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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You and your team members have a clearly defined plan that keeps you focused, in control, and aligned to; your professional, personal, and community goals.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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Your GAP Score - MissionThis indicates the effectiveness of your company's mission
13
2. STRATEGY

Determine if the strategies that drive your company's performance are aligned to the outcomes you are currently working towards.

Read each statement and choose the rating that best describes the current state of your business.
14
Your company has a clear set of both short-term and long-term strategies and goals that the organization understands and can explain.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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15
Your leadership team monitors market trends and is able to adapt to change or capitalize on opportunities.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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You know exactly how you will win against key competitors.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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Your resource needs and business capabilities are well aligned with the strategy you have in place for your company and individual teams.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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Strategic planning happens annually and is reviewed for progress quarterly with flexibility to course-correct.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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You are aware of the biggest roadblocks your company faces, both internal and external.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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20
Your GAP Score - StrategyThis indicates the effectiveness of your strategy
21
3. MESSAGING

Determine if your company's messaging tells a clear and compelling story that motivates buyers.

Read each statement and choose the rating that best describes the current state of your business.
22
The message you are communicating is helping customers to understand how you can help them thrive.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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23
Your customers can easily name the main problem your company solves. * This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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24
Potential customers easily understand what steps they need to take to start doing business with you.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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25
When people ask “what do you do?” you can easily respond with 1-2 clear sentences that creates an emotional need to take action.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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26
Your value proposition to customers is clearly defined and you are able to articulate or present that value in their language.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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27
You utilize messaging that positions your company or brand as a trusted advisor so the customer is always the hero.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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28
Everyone in your organization behaves in a manner that contributes to your brand image and is consistent with your corporate mission.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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29
Your GAP Score - MessagingThis indicates the effectiveness of your messaging
30
4. LEADERSHIP EFFECTIVENESS

Determine if your leadership teams provide the structure, processes, and communications you need to succeed.

Read each statement and choose the rating that best describes the current state of your business.
31
You have a goal-setting framework and process that helps you organize your time and resources.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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5. Healthy & Thriving
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32
You have a daily planner tool and routines that allow you to prioritize and manage your daily tasks in a way that makes clear which activities to say 'Yes" to and which to reject.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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33
You and your team communicate clearly about priorities and are empowered to take action.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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34
You have a communication framework and cadence that provides clear, measurable objectives and is used consistently by all teams.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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35
Your internal communications have a unified and repeated message that ties to your organization's mission, objectives, and key results.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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36
Each team member knows what their most important tasks are to ensure achievement of the company mission and team mission.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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37
You have a diverse leadership team that is inclusive to all team members.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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38
Leaders are held accountable for creating added value, achieving measurable outcomes and producing hard results.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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39
You have a clear definition and understanding of success for your COMPANY.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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40
You have a clear definition and understanding of success for your TEAM.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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41
Your GAP Score - Leadership EffectivenessThis indicates the effectiveness of your leadership function
42
7. MARKETING EXECUTION

Determine how well the marketing function of your company is performing.

Read each statement and choose the rating that best describes the current state of your business.
43
We have a marketing funnel that builds a relationship with the customer and generates leads that meet or exceed the sales team expectations. * This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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4. Working on it
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5. Healthy & Thriving
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44
We have a robust customer database and a well-defined process that is aligned to the buyer's journey and converts prospects into clients.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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45
We invite our customers into a consistent story in all our marketing collateral (website, email marketing, lead generators, social media, etc.)* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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5. Healthy & Thriving
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46
All employees deliver this story and messaging consistently when engaging with clients (sales, client support, implementation, leadership, etc.)* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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5. Healthy & Thriving
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47
You have a formula to communicate very complicated ideas so that you are fully understood by prospects and clients, engage an audience, and inspire them to take action.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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1. Not at all
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4. Working on it
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5. Healthy & Thriving
Row 0, Column 4
48
Your GAP Score - Marketing ExecutionThis indicates the effectiveness of your marketing function
49
8. SALES EXECUTION

Determine how well the sales function of your company is performing

Read each statement and choose the rating that best describes the current state of your business.
50
You have well-defined roles and responsibilities for each of the following: lead generation, pre-sales, post-sales, cross sell/upsell.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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5. Healthy & Thriving
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51
Your sales representatives are armed with the knowledge and skills to have productive sales conversations that qualify good opportunities and disqualify bad opportunities.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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52
You currently have an opportunity pipeline that tells you where the best leads originate from, predicts with some certainty the likelihood of closing, and produces accurate forecasts.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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5. Healthy & Thriving
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53
Your sales reps use sales and marketing tools appropriately to position your company as the solution for the customer's problems.* This field is required.
1. Not at all
2. Not really
3. Kind of (or sort of)
4. Working on it
5. Healthy & Thriving
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5. Healthy & Thriving
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54
Your GAP Score - Sales ExecutionThis indicates the effectiveness of your sales function
55
Your GAP Score - Overall GAP ScoreThis indicates the overall effectiveness of your revenue teams
56
Get Your Results* This field is required.Add your name and email to see your results...
First Name
Last Name
57
Email* This field is required.
example@example.com
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What is your best path to growth?

1. MISSION

Determine if your company's mission is clear and complete.

2. STRATEGY

Determine if the strategies that drive your company's performance are aligned to the outcomes you are currently working towards.

3. MESSAGING

Determine if your company's messaging tells a clear and compelling story that motivates buyers.

4. LEADERSHIP EFFECTIVENESS

Determine if your leadership teams provide the structure, processes, and communications you need to succeed.

7. MARKETING EXECUTION

Determine how well the marketing function of your company is performing.

8. SALES EXECUTION

Determine how well the sales function of your company is performing