BEST BRAND AMBASSADOR AWARD: Honors an organization or individual who has made significant contributions to promoting and developing the Pennsylvania Wilds brand through logo use, place name recognition, branded product development, storytelling, event or experience packaging or similar efforts.
JUDGING CRITERIA: Award nominations will be judged by the degree to which they help advance one or more of the following goals: to create jobs, diversify local economies, inspire stewardship of natural and cultural resources, and improve quality of life. Award nominations will also be judged by the degree to which they reflect the hallmarks of the effort to grow the outdoor recreation economy in the Pennsylvania Wilds. These hallmarks include: use of creative partnerships and planning; fostering a strong sense of place and community pride; ability to replicate new ideas or models in other communities; and demonstration of strong grassroots support.