WF Award 2024 - Entry Form

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ENTRY FORM OVERVIEW

**We ask that only one franchisee per brand is entered into the awards per year. Before completing the application, please check with your franchisor that they are happy for you to proceed with the application.**
- Completing the form below will enter you into the Great British Franchisee Awards
- Applications have to be made by the franchisee
- There is not one overall winner, ALL franchisees who meet the requirements will achieve Great British Franchisee status
- These awards are FREE to enter
KEY DATES

Applications open: 2nd June 2025

Applications close: 18th July 2025

Winners announced: 19th September 2025

The entry form is split into 7 sections which require written evidence. You can save your application progress at the end of each section and return to complete your application in your own time.

We have provided guidance and examples under each section as to what information we would be looking for you to cover. Any additional written material you wish to provide, please send over in a Word document.

AWARD CRITERIA

- This award is open to any established franchisee who has been operating within the UK for a minimum of 3 years.

- An endorsement from your franchisor (or relevant equivalent). We will contact your Franchisor as part of our judging process to approve your application. You are required to provide contact details for the relevant contact as part of your application.

- You will be required to provide your company's most recent financial accounts as part of your application (These will be kept confidential, only viewed by the judges to assess your application)

HOW DO WE RECOGNISE AN OUTSTANDING FRANCHISEE?

We want all outstanding franchisees to be recognised, regardless of the sector you work in or the size of your business, and we want this to be a fair award. Therefore, we will be looking at each franchisee and how you perform across a range of categories, as follows:
- Franchisee Stability and Business Experience - Description of your business - size, location and duration and profitability.
- Driving Business Growth - Focusing on your consistency in performance over previous years, as well as attitude and drive in achieving results.
- Retaining Staff - For franchisees who employ staff, we'll be looking at how you develop and retain staff.
- Customer Satisfaction - Looking at feedback from customers, and how you encourage repeat business.
- Community Involvement - How you interact with your local community.
- Inspired Leadership - How you lead your business and what sets you apart from others; how you interact with others in the franchisee network.
- Franchise Involvement - Details of involvement in your franchise network.
If you have any questions about your application, please contact suzanne@whichfranchise.com
FRANCHISEE DETAILS
Franchise brand:*
Franchisee name:*
Business Trading Name (If different from Franchisee Name) :
Territory/Operating Area:*
Number of years operating: *
Number of staff employed:*
Turnover in 2023/2024 (£): *
Projected Turnover for 2024/2025 (£):*

CONTACT DETAILS
E-mail*
Phone Number*
Business Address

Street Address

Street Address Line 2

CityCounty

Post Code

1. FRANCHISEE STABILITY AND BUSINESS EXPERIENCE
Please tell us more about your business including number of operating units and locations, how long you have been operating and how long it took you to achieve profitable trading?*

0/500

2. DRIVING BUSINESS GROWTH
2.1 Provide details of your experience prior to investing in the franchise brand and the additional skills and experience you’ve attained as a franchisee. *

0/500
2.2 Provide information on challenges overcome, as well as your key successes to date.*

0/500
2.3 Demonstrate how you’ve planned to continue your growth trajectory and what you will need to put in place to deliver future business success. *

0/500
2.4 Please provide your companies most recent financial accounts (These will be kept confidential, only viewed by the judges to assess your application):*

Cancelof

3. RETAINING STAFF

(If relevant)
3.1 What formal staff development and training programmes have you introduced?*

0/500
3.2 In order to retain your best staff and keep morale high and productive, how do you incentivise your staff and recognise success?*

0/500

4. CUSTOMER SATISFACTION
4.1 Provide details on how you monitor customer satisfaction and actions you’ve taken to improve your business operations from feedback obtained. You could include any customer satisfaction survey results or net promoter scores. *

0/500

5. COMMUNITY INVOLVEMENT
5.1 Can you tell us about your community involvement, including any local partnerships, incentives or charity work you are involved in? *

0/500

6. INSPIRED LEADERSHIP
6.1 Explain the values that are most important for your business and how you inspire your team to deliver these values each day. Describe how you channel your enthusiasm and passion for the business to influence staff, suppliers and clients to join you on your journey *

0/500
6.2 What steps have you put in place to limit any upheaval should you have an unexpected prolonged absence from the business?*

0/500
6.3 What personal development plans have you put in place for you and your team?*

0/500

7. FRANCHISE INVOLVEMENT
7.1 Provide details of your involvement in your franchise network and what you do to encourage and mentor other franchisees.*

0/500

FRANCHISOR DETAILS
**All applications need to be endorsed by your Franchisor/Head Office.**

All entries for this award must be supported by your franchisor (or equivalent) who will endorse your application. We will contact your Franchisor as part of our judging process to verify your application. You are required to provide contact details for the relevant contact as part of your application.
Franchisor/Contact at Head Office (Or equivalent)*

First NameLast Name
Company Position*
Franchisor Email*
Phone Number*
FRANCHISE MARKETING/PR CONTACT
Name*

First NameLast Name
Position*
Marketing/PR Contact Email*
Phone Number
APPLICATION CONFIRMATION
Franchisee Signature - By signing here you confirm that the details of your application are factual and correct*

Clear
Name of Signee*

First NameLast Name
Date Signed*

DayMonthYear
Date
Upload additional relevant documents here:

Cancelof
Entry Checklist

Please check you have done the following:
- Completed franchisee details
- Completed contact details
- Completed all sections (number 3 only relevant if you have staff)
- Attached company’s most recent financial accounts (These will be kept confidential, only viewed by the judges to assess your application)
- Attached other supporting documents where relevant
- Included franchisor's contact details (we will contact them to ask if they support your application and for a written statement)
Should be Empty:

FRANCHISEE DETAILS

CONTACT DETAILS

1. FRANCHISEE STABILITY AND BUSINESS EXPERIENCE

2. DRIVING BUSINESS GROWTH

3. RETAINING STAFF

4. CUSTOMER SATISFACTION

5. COMMUNITY INVOLVEMENT

6. INSPIRED LEADERSHIP

7. FRANCHISE INVOLVEMENT

FRANCHISOR DETAILS

FRANCHISE MARKETING/PR CONTACT

APPLICATION CONFIRMATION