Tourism Squamish, the Squamish Chamber of Commerce and the Downtown Squamish Business Improvement Association have partnered to create "Light Up Squamish" – a series of festive lights including trees and iconic features throughout Squamish's business zones. The campaign encourages residents to explore Squamish via a free, self-guided light tour in a COVID-19 safe manner, scan QR codes at light zones to be entered to win fantastic prizes and support Squamish's amazing small businesses by shopping local.