Strategic Communication Plan
This is the starting point to develop your business communications plan and see how it will impact your business with real and actionable goals and results.
Name
First Name
Last Name
Email
example@example.com
Goals:
Overall, long-term, short term, or checklist communication goals directly tied to business goals.
Target audiences:
Identify demographics, industries, and the regional scope of your audience.
Issues & Counters:
Identify competition, holes in knowledge base, or other road blocks to reaching your audience.
Solutions:
Examples: Networking, marketing strategies, education, etc.
General action plan:
List steps, tools or processes. Action items are key.
Other tactics:
Networking, outreach campaigns, cross blogging, etc.
Spokes persons:
Person(s) that represent the face of your business.
News hooks:
What set your business apart? Identify specializations, niches and points of social interest.
Timeline:
Weekly, Monthly, Seasonally, and/or before or after industry specific holidays or events.
Measurables:
Final results, milestones, followers, readership, or dollars and cents.
Budget:
Value vs cost. Hours, and staff, event or marketing expenses and estimated returns.
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