Strategic Communication Plan
This is the starting point to develop your business communications plan and see how it will impact your business with real and actionable goals and results.
Overall, long-term, short term, or checklist communication goals directly tied to business goals.
Identify demographics, industries, and the regional scope of your audience.
Issues & Counters:
Identify competition, holes in knowledge base, or other road blocks to reaching your audience.
Examples: Networking, marketing strategies, education, etc.
General action plan:
List steps, tools or processes. Action items are key.
Networking, outreach campaigns, cross blogging, etc.
Person(s) that represent the face of your business.
What set your business apart? Identify specializations, niches and points of social interest.
Weekly, Monthly, Seasonally, and/or before or after industry specific holidays or events.
Final results, milestones, followers, readership, or dollars and cents.
Value vs cost. Hours, and staff, event or marketing expenses and estimated returns.
Should be Empty:
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