Explanation of categories:
(Category A) National media organization:
Seeks a national audience, not limited to a single metropolitan area or region. Is consumer-oriented and not intended for a single trade or member group. Examples: Wall Street Journal, New York Times, NPR, Sports Illustrated, Washington Post.
(Category B) Regional/local media organization:
Focuses primarily on a single metropolitan area or region. Any national audience, while possibly welcome, is incidental. Is consumer-oriented and not limited to a single trade or member group. Examples: Miami Herald, Des Moines Register, The Texas Tribune, Silicon Valley Business Journal.
(Category C) Industry/Marketing/PR/Other:
Most other professional content, including trade publications, member publications, marketing materials and other client-oriented content. Examples: Advertising Age, AARP Magazine, corporate/nonprofit/academic blogs and newsletters.
(Category S) Student:
Must be student work published in student-managed media outlets. Headlines produced on a professional internship are ineligible. (Other categories can include student interns' work.
More detail and guidance is available here.
If in doubt, email firstname.lastname@example.org for help.