You can always press Enter⏎ to continue
JotForm Logo
Now create your own JotForm - It's free!Create your own JotForm
Create your ownJotFormJotForm mascot Podo
Where's your brand at?
Where's your brand at?
A brand assessment tool by fred+eric
17Questions
Where's Your Brand At - A brand assessment tool by fred+eric
Language
  • English (UK)
  • 1

    About

    This tool was built by fred+eric—that's me—to help founders assess their brand and identify the steps they can take to make their brand work harder for their business.

    fred+eric is Frederic Lootens. I work with founders and teams that are at the edge of making their next leap, but who find themselves held back by their current brand. I help them get their brand set for what's next.

    fredpluseric.com

    Press
    Enter
  • 2

    Your brand is the sum of all the elements that influence what people think about your business. It's your website, your product(s),the way your business talks to its audience. That and much more.


    Let's get started

    Press
    Enter
  • 3
    You'll also get a more in-depth follow-up email from me, detailing a few concrete steps to help you improve your brand.
    Press
    Enter
  • 4
    Press
    Enter
  • 5
    What is your business' current or next challenge? Select as many as are applicable.
    Press
    Enter
  • 6
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 7
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 8
    Press
    Enter
  • 9
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 10
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 11
    Press
    Enter
  • 12
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 13
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 14
    Press
    Enter
  • 15
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 16
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 17
    Press
    Enter
  • 18
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 19
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    strongly disagree
    disagree
    strongly neutral
    agree
    strongly agree
    Press
    Enter
  • 20
    Press
    Enter
  • 21
    Go to next slide for more context.
    1 of 5
    Press
    Enter
  • 22
    Press
    Enter
  • 23
    Press
    Enter
  • 24

    Looks like your brand is not in a great shape.

    It might be worth screening and rethinking your brand thoroughly. That doesn't mean starting from scratch, though. Your brand scores least on internal brand focus. Start there by working with your team to identify what they are unclear about. That way you can start building your brand with the purpose of creating clarity and focus.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 25

    Looks like your brand is not in a great shape.

    It might be worth screening and rethinking your brand thoroughly. That doesn't mean starting from scratch, though. Your brand scores least on brand pride. Start there by defining your business' strengths and values to then bring them to life through your visual identity.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 26

    Looks like your brand is not in a great shape.

    It might be worth screening and rethinking your brand thoroughly. That doesn't mean starting from scratch, though. Your brand scores least on external brand love. Start there by clarifying your company's values. Stick with them and make sure you practice what you preach by bringing them to life through actions.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 27

    Looks like your brand is not in a great shape.

    It might be worth screening and rethinking your brand thoroughly. That doesn't mean starting from scratch, though. Your brand scores least on effectiveness. Start there by defining what active role your brand could play for your business and set goals for it.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 28

    Looks like your brand is not in a great shape.

    It might be worth screening and rethinking your brand thoroughly. That doesn't mean starting from scratch, though. Your brand scores least on how it's helping your business stand out as its unique self. Start there by focussing your brand clearly around the one thing that makes you different from your competitors. Identify what makes you, you.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 29

    Not bad. Not great.

    Let's be honest—your brand could work harder for your business. The good news is, there's already a good foundation, so it should be a matter of working on a few areas. Your brand scores least on internal brand focus. Start there to strengthen your brand. Work with your team to identify what they are unclear about. That way you can start building your brand with the purpose of creating clarity and focus.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 30

    Not bad. Not great.

    Let's be honest—your brand could work harder for your business. The good news is, there's already a good foundation, so it should be a matter of working on a few areas. Your brand scores least on brand pride. Start there to strengthen your brand. Define your business' strengths and values to then bring them to life through your visual identity.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 31

    Not bad. Not great.

    Let's be honest—your brand could work harder for your business. The good news is, there's already a good foundation, so it should be a matter of working on a few areas. Your brand scores least on external brand love. Start there to strengthen your brand. Clarify your company's values. Stick with them and make sure you practice what you preach by bringing them to life through actions.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 32

    Not bad. Not great.

    Let's be honest—your brand could work harder for your business. The good news is, there's already a good foundation, so it should be a matter of working on a few areas. Your brand scores least on effectiveness. Start there to strengthen your brand. Define what active role your brand could play for your business and set goals for it.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 33

    Not bad. Not great.

    Let's be honest—your brand could work harder for your business. The good news is, there's already a good foundation, so it should be a matter of working on a few areas. Your brand scores least on how it's helping your business stand out as its unique self. Start there to strengthen your brand. Focus your brand clearly around the one thing that makes you different from your competitors. Identify what makes you, you.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 34

    Your brand seems to be in a pretty good place.

    Great stuff! It's obvious that your brand is much more valuable to your business than just a nice logo on a website.The key is to keep your brand in good shape and optimise it for whatever comes next. Your brand scores least on internal brand focus. Start there if you want to strengthen your brand. Work with your team to identify what they are unclear about. That way you can optimise your brand with the purpose of creating more clarity and focus.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 35

    Your brand seems to be in a pretty good place.

    Great stuff! It's obvious that your brand is much more valuable to your business than just a nice logo on a website.The key is to keep your brand in good shape and optimise it for whatever comes next. Your brand scores least on brand pride. Start there if you want to strengthen your brand. Define your business' strengths and values to then bring them to life through your visual identity.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 36

    Your brand seems to be in a pretty good place.

    Great stuff! It's obvious that your brand is much more valuable to your business than just a nice logo on a website.The key is to keep your brand in good shape and optimise it for whatever comes next. Your brand scores least on external brand love. Start there if you want to strengthen your brand. Clarify your company's values. Stick with them and make sure you practice what you preach by bringing them to life through actions.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 37

    Your brand seems to be in a pretty good place.

    Great stuff! It's obvious that your brand is much more valuable to your business than just a nice logo on a website.The key is to keep your brand in good shape and optimise it for whatever comes next. Your brand scores least on effectiveness. Start there if you want to strengthen your brand. Define what active role your brand could play for your business and set goals for it.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 38

    Your brand seems to be in a pretty good place.

    Great stuff! It's obvious that your brand is much more valuable to your business than just a nice logo on a website.The key is to keep your brand in good shape and optimise it for whatever comes next. Your brand scores least on how it's helping your business stand out as its unique self. Start there if you want to strengthen your brand. Focus your brand clearly around the one thing that makes you different from your competitors. Identify what makes you, you.

    Go to the next slide to have your results sent directly to your email.

    Press
    Enter
  • 39
    Check the relevant boxes below and click Submit
    Press
    Enter
  • Should be Empty:
Question Label
1 of 39See AllGo Back
close
Save & Continue Later

Your form is saved successfully!

If you want to continue answering your form later, please enter the email address you would like to send the link to:

Please enter a valid email address.

Something went wrong while saving your answers. Please try again.

Email has been sent successfully.

Save your progress

OR
Already have an account? LOGIN
Skip Create an Account

Save your progress

Terms of ServicePrivacy Policy

Your form submission has been saved as a draft.

If you want to continue answering your form later, please enter the email address you would like to send the link to:

Save your progress

OR
Forgot Password?

Your form submission has been saved as a draft.

We’ve sent you an email with a link to complete your submission.

Logout