FY2024 Stafford Tourism

Stafford County Tourism Events Sponsorship Program
Stafford County Tourism Events Sponsorship Program Overview:

Organizations interested in hosting an event in Stafford County may be eligible to apply for a Stafford County Tourism Sponsorship. This program provides funding to support nonprofit and for-profit organizations that host an event in one of the following market segments:
- Arts, Culture, Craft, or Music
- Craft Brewery, Winery, Cidery, or Spirits
- Farm or Food
- History
- Water-based recreation
- Wildlife or natural environment
Event Marketing Reach:

The applicant must demonstrate and document that they are marketing the event outside of the Stafford Region. Preference and funding allocation will be given to those events that encourage visitors to stay overnight (generating hotel sales), shop in local stores, and eat in local restaurants. For more information on hotels, restaurants, and shopping go to TourStaffordVA.com.

You must advertise outside of the counties shown in red. (Stafford County, Prince William County, City of Fredericksburg, Fauquier County, King George, Spotsylvania County).
Sponsorship:

A sponsorship of $3,000 may be awarded per event. In addition to the documentation showing intended marketing, applicants are also requested to provide one or more of the following:
- Place Tour Stafford’s logo and backlink on the event’s page.
- Provide Tour Stafford’s logo placement on any signs displayed at the event.
- Distribute a dedicated email marketing blast to event participants highlighting the destination (content will be provided by the Tour Stafford team).
- Offer a booth at the event for Tour Stafford to be present.
- Provide photo use rights to Tour Stafford for marketing.
Event Room Night Incentive Programs:

You may be eligible to request an additional Event Room Night Incentive after the completion of your event. If your event generates between 10-99 room nights, you can apply and may be eligible for an additional rebate of $10 per room night.

A formal night report detailing hotel names and the number of room nights at each hotel will be required to apply for this incentive Contact Stafford County Tourism's team for more information.

Rules & Guidelines:
1. Stafford County Tourism has a limited amount each year for all sponsorships.
2. Stafford County Tourism has the right to alter any proposed sponsorship without notice.
3. Organizations may apply and receive funding for up to two events per fiscal year.
4. Eligible applicants include Stafford for-profit businesses, non-profit organizations, museums, attractions, cultural events, and other tourism-related entities.

Scoring Guidelines:

Event Description Tell us about your event. Why is it needed and what do you want to accomplish? Is this a new event? Does this event have the potential to create room nights? Estimated Attendance	25 Points
Target Audience Who is your target market and or target audience? How will you record attendance at your event? How will you track the effectiveness of your marketing?	25 Points
Marketing Plan Describe your marketing plan. Describe the marketing platforms you will use. Describe the advertising outlets you will use.	25 Points
Stafford Tourism Marketing How does the event support the Stafford Tourism goal to drive visitors to Stafford County? How will you display the Tour Stafford Logo? How will you link back to Tour Stafford Website?	25 Points
Total	*100 Points*

Sponsorship Application
Organization Name*
Contact Name*

First NameLast Name
Title in Organization*
Email*
example@example.com
Phone Number*

Area CodePhone Number
Mailing Address*

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Website*
Federal Employer Identification Number *
State Corporation Commission Number*
Please fill out and upload a W-9 and a Stafford County Vendor Form
Upload W-9 Form.*

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Upload Stafford County Vendor Form.*

Browse Files

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Application Questions

Each application will be scored with a total of 100 points possible.
- Event Description
  
  25 points
- Name of Event
  Official name of the event
- Date of Event
  
  MonthDayYear
  Date
- Is this a new event?*
  
  YesNo
- Tell us about your program. Why it is needed and what do you want to accomplish.*
- Estimated Attendance if new event?*
- Actual Attendance of past event?
- Target Audience
  
  25 points
- Who is your target market and/or target audience?*
- How will you track the attendance at your event?*
- How will you track the effectiveness of your marketing?*
- Marketing Plan
  
  25 points
- Describe your marketing plan.*
- Describe the marketing platforms you will use.*
  Example: Social Media, Radio, Newspaper
- Describe the advertising outlets.*
  Example: Twitter, Facebook, WTOP, Freelance Star
- Stafford Tourism Marketing
  
  25 points
- How does the event support the Stafford Tourism goal to attract visitors to Stafford County?*
- How will you display the Stafford Tourism Logo?*
- How will you link back to the TourStaffordVa.com website?*

Review & Submission
Please sign before submission of application*
Date

MonthDayYear
Date
Invoice Number
Should be Empty:

Stafford County Tourism Events Sponsorship Program

Sponsorship Application

Application Questions

Event Description

Target Audience

Marketing Plan

Stafford Tourism Marketing

Review & Submission