What's in store for your brand in 2021?

1

Do you do influencer marketing?* This field is required.

YESNO

4

Who is currently managing your influencer marketing?* This field is required.Choose 1

In-house (dedicated team/person)

Influencer marketing agency

In-house & influencer marketing agency

In-house (whoever has time)

5

Would you rather have the tools to do it in-house?* This field is required.

YESNO

6

What best describes your influencer marketing activity?* This field is required.Choose 1

One-off campaigns

Always on with various influencers

Always on with some Aambassadors/partnerships

7

Do you plan to use new social channels for influencer marketing in 2021?* This field is required.eg. tiktok, twitch

YESNO

8

Which new social channels do you plan to use?

9

Why will you not use other social channels?

10

In 2020, did you supplement influencer marketing with paid social?Did you boost influencer posts on social channels with paid spent

Yes, it was very effective

Yes, it was not effective

No, we haven't done this yet

No, but we plan to in 2021

11

Are you curently using any influencer marketing tech? (platforms, etc.)Choose 1

Yes, we have one tool

Yes, we have several tools

No, we don't use anything - manual work (spreadsheets)

No, we outsource our campaigns

15

What type of collaborations do you run with influencers?* This field is required.Choose all that apply

Gifting/Product

Paid

Event

Ambassador/partnership

Affiliate

16

Do you make use of ambassador programmes?

Yes, they are very effective

No, we don't at the moment

No, but we will in 2021

No, but we've done this in the past

17

How many influencers do you work with per year on average?* This field is required.

18

What type of influencers do you mostly work with* This field is required.Choose all that apply

Social media celebrities (500k +)

Macro-influencers (200k - 500k)

Mid-level influencers (50k - 200k)

Micro-influencers (2k - 50k)

Nano influencers (500 - 2k)

19

I run influencer campaigns primarily to...* This field is required.Choose up to 2

Drive brand awareness

Generate sales/downloads/conversions

Generate content

Improve SEO

Generate traffic

Increase social media following

20

Compared to last year, influencer marketing has become...* This field is required.

Easier

Harder

The same

Can't say

21

If it's become harder, why?

22

If it's become easier, why?

23

What is the biggest issue for influencer marketing at the moment?* This field is required.

ASA Guidelines

Fake followers/engagements

Measuring ROI

Authenticity of influencer content

Quality Content

Pricing/influencer fees

Transparency/availability of accurate data

Post campaign analytics (benchmarking)

25

Do you validate the authenticity of an influencers audience* This field is required.Be it via tools or manual follower checks to ensure the influencer's following is genuine

Yes

No

Unsure

26

What matters most to you when deciding which influencer to work with?* This field is required.choose 1

Quality of content

Brand affinity/fit

Audience demographic fit with target market

Engagement rate

Reach (followers, subscribers, page likes)

Unique impressions on posts

Price

Audience health (fake follower count)

27

Do you consider unique impressions when working on Instagram?* This field is required.

YESNO

29

Which form of collaborations have you found to be the most effective?* This field is required.Choose 1

Gifting/ product campaigns

Paid campaigns

Event/ press trips

Ambassador/long term partnership

Affiliate

None of the above/not sure

30

How do you measure the success of your influencer campaigns?* This field is required.Click all that apply

Total reach (eg. followers)

Engagement

ROI

Unique impressions per post

Clicks/website/profile visits

Sales/conversions/downloads

None

31

Do you repurpose influencer content?* This field is required.Choose all that apply

No

Yes, on our social channels

Yes, on our website

Yes, for paid social

Yes, on marketing material (email, inbound)

Yes, in print

32

When comparing influencer fee quotes we consider...* This field is required.Choose 1

CPM (cost per thousand followers)

CPE (cost per engagement)

CPR (cost per reach)

Cost per download

Cost per click

Cost per conversion

33

I feel the majority of influencer fees quoted are...* This field is required.Choose 1

Quite high

Quite low

Just right

Can't say

34

In 2021 we expect our influencer marketing budget to...* This field is required.Choose 1

Increase

Decrease

Stay the same

Unsure

35

Compared to this year, we will likely work more with...* This field is required.Choose 1

Social media celebrities (500k +)

Macro-influencers (200k - 500k)

Mid-level influencers (50k - 200k)

Micro-influencers (2k - 50k)

Nano influencers (500 - 2k)

All of the above

Don't know

Same as last year

37

What does the industry need to mature further?* This field is required.Choose 1

Standardised pricing/ transparent pricing

Better tools/technology

Proper industry standards for reporting

Proper industry standards for contracting

Education & industry knowledge

38

What % of your marketing budget is allocated to influencer marketing* This field is required.Choose 1

100%

50% - 99%

30-50%

10-30%

1-10%

39

What would make influencer marketing easier for you in 2021?* This field is required.

40

Please enter your email address if you would like to receive the report once it's published. The questionnaire will remain anonymous

example@example.com

Save your progress

Save your progress

Your form submission has been saved as a draft.

Save your progress

Your form submission has been saved as a draft.