In case you are still not familiar with the concept of #hashtags- the pound sign (#) followed by the short links might come off to you as an unnecessary element of social media. However, in reality, by using hashtags, we can communicate in the most integral and effective manner on social media and on various online communicating platforms.
Thus, is it absolutely necessary to know them and to put them in correct use.
For Twitter, any word or group of words that are preceded by the pound or hash sign, can form and function as #hashtags. The use of hashtags is to mainly create content that is easily organisable in nature and can be tracked down very easily when keywords that are similar to the words used in the hashtags are put in the search bar.
For example, if you are looking for any information or recent updates on the Presidential election of the United States, by clicking on #uselection you would be able to see all the posts where this subject has been mentioned in real time. it is also very easy to join the conversation- #uselection in your post and you are now a part of the online content.
The reason why Twitter has been mentioned right at the beginning is because the use of #hashtags began with Twitter. Interestingly, developer Chris Messina’s suggestion in a tweet was initially criticised on Twitter, and then completely rejected by Twitter. However, citizen journalists in October 2007 began using #SanDiegoFire to tweet various updates regarding a number of wildfires that broke out in San Diego, making Messina’s rejected suggestions, a successful reality.
Coming to the present times, global movements like Me Too that took the world by storm, began with the use of hashtags #MeToo in 2006 on MySpace and later was revived by Alyssa Milano, an American Actress on Twitter who proposed women to use the hashtag #MeToo on their status which would be a sign of a victim of sexual assault at any point in life. Thus, hashtags are not just limited to politics, or entertainment, it is now used netizens and brands in general, and they go beyond the latest trends on the internet.
Hashtags are capable of adding value to #SEO campaign. In other words, if used adequately and effectively, using hashtags can bring back traffic to you website. SEO Company in Dubai confirms that the usage of hashtags in posts if used properly in your social media posts are equal to having greater opportunities for better performance of your content on the search section of Google. Blogs with well-placed title are great ways for users to look for various brands. Instagram, Pinterest, Vine posts with links to various hashtags are also found in the results of Google search.
How to make a good hashtag?
Now that the importance of hashtags have been established, you might be wondering what makes a good hashtag. SEO Abu Dhabi advices users to experiment with various words and practice consistency when it comes to the usage of hashtags on social media. Although you might be tempted to use long hashtags with multiple words, but SEO experts’ advice using smaller hashtags since topical words receive the most traction. Choose keywords that describe your content best while avoiding any generic ones.
Does any activity on the social media help with SEO?
According to Google, the share of the socials are an extremely important factor that optimize the ranking on the search engines. However, it is just the surface. There lies a proper correlation that lies between social media and SEO, but there is not much study available to suggest one is the result of the other.
However, frequent use of the correct hashtags definitely increase the reach and relevance of your SEO. Thus, higher page traffic and backlinks actually work in favour of your SEO. Although social media might not be a factor taken into consideration by Google, it is definitely known to create an amplification in the factors that are considered significant by Google- people who find your content on any social media platform are also most likely to link your content. This process of linking is extremely important for achieving higher ranking in SEO.
Most important thing about Hashtags is the ease of use. It is important to note that using hashtags not only work in favour of users, but also for content creators since they are able to reach greater number of people who are genuinely interested in the content they create. Hence it is important to recognise the important and relevant hashtags for your company and use them as a tool for optimizing SEO. However, remember, as stated before, less is always more. Do not make the mistake of putting a hashtag in front if every word, since it only decreases the true purpose of hashtags. To know more you can contact us through this form.