2021 Dorothy E. Hansell Marketing Award

Dorothy E. Hansell Marketing Award

Application Deadline: February 12, 2021
This award is a tribute to a woman who stood for excellence in horticultural and botanical journalism. Hansell was editor of the New York Botanical Garden’s Garden Journal, the newsletter and bulletin of the Holly Society of America, the American Bonsai Society Journal, and the APGA Bulletin. This award is reserved for an American Public Garden Association member garden and recognizes an Outstanding Marketing and Communications Campaign that Powerfully Advances a Public Garden’s Mission. The committee will take into consideration budget when determining the award recipient. Self-submission is welcome and encouraged.
Criteria for the award include:

·         Overall Effectiveness: Ability to drive action and produce desired results

·         Content: Clear and compelling

·         Creativity: Engaging design, voice, or approach

Please note: Campaigns can be no more than three years old to be considered.

Instructions:

1. Complete this form

2. Attach a statement of 500 words of less stating the reason you feel this campaign should be considered for this award. If applicable, include supplements such as the specific campaign audience, campaign materials, overall results and/or impact of the campaign, specifically how the campaign advanced the mission of your public garden

3. Up to three related electronic links may be submitted to illustrate the criteria for the award.
Campaign Title *
Institution being nominated *
Campaign Budget *
Nominations will not be considered without budget amounts included.
Campaign Timeline *
Your Name *

First Name Last Name
Title *
Institution *
Email *
example@example.com
Phone Number *

Area Code Phone Number
Attachments

Please attach in PDF format (unless otherwise specified) the following documents:
A statement of 500 words or less stating the reason you feel this campaign should be considered for this award. If applicable, include supplements such as the specific campaign audience, campaign materials, overall results and/or impact of the campaign, specifically how the campaign advanced the mission of your public garden *

Browse Files
Statement and any supporting documents should be combined into one pdf document. Cancel of
Please list up to three related electronic links to illustrate the criteria for the award below:
Link 1
Link 2
Link 3
For Conference Program Book

The award will be presented during the Annual Conference June 7-11, 2021. For the awards listing in the conference program book, the Association needs a 300 – 500 word program description and a high resolution garden photograph. These items will not be provided to the Awards Committee for their deliberations, however if this submission is selected as an award winner they will be published in the conference program book.
Program/campaign description for publishing

0/500
High resolution garden photo for publishing

Browse Files
jpg, jpeg, png Cancel of
Please ensure all required documents have been attached and hit submit below. Deadline to submit is February 12, 2019.
Should be Empty:

Dorothy E. Hansell Marketing Award

Attachments

For Conference Program Book